Nico Norena, known online as the Succulent Bite, is not just any Instagrammer but a member of an elite club of food photographers who can earn thousands of dollars for posting a single picture of a piece of cake or an ice-cream sundae. With more than 400,000 followers, Norena posts elaborate photos and videos of overindulgent foods, ranging from a graham cracker dunked into a piping-hot skillet of s'mores, to the step-by-step process of making wood-fired pizza. Though Norena won't disclose how much money he makes from his posts, large followings can equate to hefty sums of cash for so-called influencers. Because of the attention elite Instagrammers command, the value of sponsored posts can range from $700 to more than $50,000. According to some estimates, an influencer can expect about $100 per 10,000 followers.