Personal Best Nick D'Annunzio and Tara Solomon of TARA, Ink.
Boutique public relations firm TARA, Ink. is the offspring of Miami Herald columnist Tara Solomon, who manages to be both journalist and, um, promoter. Solomon has long presided over Miami Beach nightlife and now, with fiancé Nick D'Annunzio, may be a little less visible in these parts as she jets among offices around the country negotiating the right kind of exposure for just the right clients.
The successful personal and professional merger of Nick and Tara makes complete, logical sense, between their complementary differences and all-important commonalities: The porcelain-skinned beauty born under the sign of Cancer is practical and reserved; the extroverted and tanned Leo is expansive and prone to dramatic gestures. Both are incredibly sweet, love animals, and are insanely devoted to their families. (Nick recently moved his mom from Las Vegas to Miami; Tara drives to Fort Myers to visit her relatives as often as she can.)
"We have been so blessed with our growth in Miami," says D'Annunzio. "We opened an office in Los Angeles and are doing major programs in New York City, Las Vegas, and other hot spots."
TARA, Ink. has five divisions: fashion, hospitality, beauty, real estate and design, and corporate.
Best place to take out-of-towners: The Forge -- it's a Miami landmark. It has the best wine and steak and, if it's a Wednesday night, the best party in town.
Best place for a first date: OLA. It's lively yet romantic, and the ceviche is an excellent aphrodisiac.
Best new fashion trend: Less about the glitz, more about the individual pieces and attitude. One great accessory can make an outfit.
Best place for cocktails: SkyBar.
Best reason to stay in Miami for the summer: Nick: The heat. It's so sexy.
Tara: More time to check out Miami museums and thrift shops.
What are the new party trends of the future? Things are getting more exclusive, but also events are moving into huge mansions. South Beach nightlife is invading all areas. Look at condominium marketing and their events. The big clubs are not as huge as they used to be. It's more about the restaurants and lounges. Lots of indoor/outdoor spaces like Pangaea, SkyBar, Sanctuary, and Sushi Samba.
Will karaoke still be around? Forever, promise or threat!
Where do you see the public relations business in the year 2025? In 2025 TARA, Ink. will have world domination. With as many offices as the Gap has stores ... just kidding. I think we will still be securing Paris Hilton to attend events, and maybe her unborn children Newark Hilton, Airport Hilton, and Baghdad Hilton. I think the world of celebrity will continue to affect PR. We see that across the board. All clients want some type of partnership with celebrities, whether it's to wear their products or attend their events.