BEST FURNITURE STORE FOR CELEBRITY SIGHTINGS Details at Home
1711 Alton Road
305-531-1325 In 1988, when Perry Tortorelli and Rick Raphael opened their home furniture and design store, South Beach was not quite the glamorous destination it is today. The first incarnation of their store reflected the vibe of the era. "It was on Twelfth Street, near the Marlin, and it was only 500 square feet. I was actually sewing sundresses in the back," Tortorelli laughs. "We were selling incense, director's chairs, handmade clothes, and the cheapest stuff, because the Beach was really bad back then." The little business thrived mainly because of the design savvy of the owners, but thanks in part lie with their celebrity connections. Raphael was Gloria Estefan's traveling hairstylist in the heyday of the Miami Sound Machine, and Tortorelli made his name in advertising and the fashion industry. As South Beach became bigger and hotter, these business pioneers shifted gears. In 1994 the store moved to Lincoln Road and Tortorelli began interior designing for famous people. One of his first jobs was for retired MTV founder Les Garland. Other customers: Rosie O'Donnell, Lenny Kravitz, and shoe designer Donald Pliner (a beloved regular). Tortorelli: "Gianni Versace used to buy Rococo mirrors like they were going out of style. Gloria and Emilio love anything related to Cuban nostalgia. And recently Iggy Pop came in. The guy is such a rebel, it's unbelievable. He bought this really beautiful Italian cowhide dining suite. He just sauntered in, no shirt, cowboy hat, big ol' Bentley convertible outside, and said, öI want that.'" When the Dalai Lama came to Miami, Tortorelli designed his personal spaces. "He wanted coral, and he bought an amazing bronze statue of a horse running," Tortorelli says. At Details' 7000-square-foot space on Alton Road, high rollers can plunk down credit cards for high-end furniture, like a 1948 Eames La Chaise ($6200). But plebeians can also pick up chic (but affordable) items like scented candles, soaps, or a Burmese hand fan ($18). Part gift shop, part furniture store, Details has something for just about everyone.