Odds are high that your meat-loving friend will have no idea that the "soy and wheatballs" he's just eaten at the Honey Tree aren't animal-based. That's because they're ridiculously comforting, as is most of the vegan fare at this lunch counter. Another equally deceptive and soothing item is the eggplant Parmesan. Its texture is so gooey you'd never know it's made using Daiya nondairy mozzarella cheese. Hidden inside a health-food store, the Honey Tree lets you compose your own plate filled with fresh and mostly organic hot and cold dishes that change each weekday. Everything is weighed and usually winds up costing $10 to $15. The fact that you can mix and match myriad foods and that you never know what will be available is half the excitement. The other half, of course, involves eating.