Lee Schrager and Daniel Boulud.
Lee Schrager and Daniel Boulud.
Photo by Riki Altman

SBWFF 2010: Daniel Boulud Brunch Appearance at the Besty Hotel

Nearly 100 journalists, sponsors, and other industry types attended a private welcome brunch at The Betsy Hotel's rooftop this morning to kick-off the South Beach Wine & Food Festival and, lo and behold, there was Daniel Boulud mixing amongst the common folk.

Lee Schrager and Daniel Boulud.
Lee Schrager and Daniel Boulud.
Photo by Riki Altman

Guests dined on glossy pastries, fresh cut fruit, illy espressos prepared by their U.S. master barista, and yogurt parfaits, as Lee Brian Schrager, the sponsor of the event, announced that the Festival has racked in record sales despite economic challenges. It took longer to sell this year's tickets, he admitted, but nearly 50,000 went into the hands of hungry attendees.

Illy barista
Illy barista
Photo by Riki Altman

As Schrager introduced Boulud, he also mentioned that tickets to the Tap Tap dinner benefiting Haiti (which was admittedly thrown together at the last minute) sold out in about one hour. Boulud, along with Chefs Masaharu Morimoto, Kris Wessel, and Jose Garces contributed their culinary talents for that event.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

Newsletters

All-access pass to the top stories, events and offers around town.

  • Top Stories
    Send:

Newsletters

All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >