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Shake Shack: Sundae Stinks, Manager Cool

On a visit to that New

York-born burger joint on Lincoln Road, Shake Shack, I ordered a

double dip sundae ($4.70) with chocolate

truffle cookie dough, but received an underwhelming serving of

vanilla frozen custard covered with a mound of cookie dough

underneath a mountain of whipped cream.

So I returned and approached assistant general manger Erik Hugley with a photo of the weak cup. He apologized and explained a new person might have been training

on the custard station; each Shake Shack employee is required to try out each of the six stations; beverage, expo, hot dog/fry

cook/grill, cashier, bun assembler, and custard are the choices, for a

minimum of one week or until the supervisor deems him competent.

The he added: "We don't really sell a lot of sundaes. More

milkshakes ($5.15 to $5.65) and [milkshake-like] concretes ($4.75 to $6.50)."

The sorry sundae Shake Shack served up the first time.
The sorry sundae Shake Shack served up the first time.
John Zur

Hugley added that founder Danny Meyer is "big

on hospitality," then prepared another sundae,

which contained the standard serving of 8 ounces of frozen custard, 1

ounce of topping, and the right amount of whipped cream.

Sundae custard choices are vanilla,

chocolate, or the special (which changes monthly). The triple dip is

$5.70. And toppings, in addition to the one included in the price, are

$.75 each and include chocolate truffle cookie dough, marshmallow,

peanut butter sauce, shortbread cookie, hot fudge sauce, whipped

cream, hot caramel sauce, bananas, chocolate toffee, and almonds.

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miles
Shake Shack

1111 Lincoln Road
Miami Beach, FL 33139

305-434-7787

www.shakeshack.com


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