MdoughW Collaborates With Sugar Factory for an "Insane" Milkshake

Miami-based online dessert business MdoughW, known for freshly baked cookie cups and a wildly popular Instagram feed, is now offering its treats at Sugar Factory on Ocean Drive.

Beginning today, August 3, a selection of dough treats is available, as is a limited-edition milkshake collaboration between MdoughW owner Margo Wolfe and Sugar Factory's pastry team.

The "Insane Milkshake," available on Sugar Factory's Ocean Drive menu for two months, is a blend of vanilla ice cream and Wolfe's Italian rainbow cake "doughie." Before it is served, the frothy liquid is poured into a white-chocolate ganache-coated mug, decorated with rainbow-nonpareil gummy bears and MdoughW's mini rainbow sprinkle doughies, and topped with whipped cream and a tower of rainbow doughies. Milkshakes are priced at $16 — but the number of "likes" on your social media page is priceless.

Sugar Factory, the ice-cream parlor and eatery with a roster of celebrity customers — most notably Kylie Jenner, who appeared at the chain's Ocean Drive opening — is known for its Instagram-worthy sundaes such as the King Kong, which boats 24 scoops of ice cream ($99), and a $1,000 chocolate fondue that comes with a bottle of Dom Pérignon.

"It was natural for us to partner with MdoughW and use her doughies," Sugar Factory founder Charissa Davidovici says. "They're colorful and bright and absolutely delicious."

Individual doughies ($6 each), which are available indefinitely, come in flavors such as cotton candy white chocolate crunch, triple chocolate cookies and creme, and confetti fudge brownie.

The shake and the doughies are also available in New York at Sugar Factory's Upper West Side location.

MdoughW treats are also sold at Halves & Wholes in South Beach and Ella Café in the Design District. Otherwise, products can be purchased online or via UberEats.

Sugar Factory. 1144 Ocean Dr., Miami Beach; 305-604-0323; sugarfactory.com.