Twinkies May Stay Alive: Mediation, Pabst Blue Ribbon Buyout Are Options

Twinkie beer? Not just some schoolboy fantasy.
Twinkie beer? Not just some schoolboy fantasy.

Before you pay fifty bucks for a box of Twinkies on eBay, read this. Twinkies may be on life support, but they haven't flatlined yet.

Hostess Brands and its labor unions have agreed to a mediation session to see if they can agree on anything. At stake? 18,500 jobs, of which 5,000 are bakers represented by the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union.

According to USA Today,

U.S. Bankruptcy Court judge Robert Drain cited "serious questions"

about the motives of the above-mentioned union to reject the company's

last contract offer, while U.S. Bankruptcy Trustee Tracy Hope Davis

filed a motion, criticizing the provisions that would "grant bonuses to

insiders" and "cherry-pick" which administrative claims to pay.

As part

of their end-game strategy, Hostess Brands asked permission of the court

last Friday to cease all operations. The motion included a provision to

"create a bonus pay plan for 19 corporate officers and high-level

managers and some non-senior employees who would carry out the

shutdown", while leaving thousands of workers without jobs right before


If negotiations fall through between Hostess Brands

and the union, one company has already expressed interest in the baked

goods company.

Though it may sound like a college fraternity

fantasy, the owners of hipster-trendy Pabst Blue Ribbon is interested in

buying the Twinkies name and recipe.

According to Bloomberg,

the private equity company that owns the iconic beer has showed an

interest in purchasing Hostess and its snacks. Daren Metropoulos, a

principal at C. Dean Metropoulos & Co., has said, "Our family would

love to purchase these iconic brands." The company specializes in

turning around once-successful brands like Chef Boy-R-Dee, Bumblebee

Tuna and, most recently, Pabst Blue Ribbon, which it purchased in 2010

for $250 million.

Seems like Twinkies, in some form or another, do have the staying power that movies like Wall-E claim they do.

Follow Laine Doss on Twitter @LaineDoss and Facebook.

Follow Short Order on Facebook , on Twitter @Short_Order, and Instagram @ShortOrder.

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