Critic's Notebook

MTV Video Music Awards 2012’s Big Winners and Even Bigger Losers

See also "Fashion Freakouts at the MTV VMAs 2012" -- plus "MTV VMAs 2012: Seven Things That Sucked and Seven Things That Didn't Totally Suck." If, last night, you shouted, "Screw crappy pop!" and chose Barack, then you've probably got no effing idea who won and lost at the MTV...
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See also “Fashion Freakouts at the MTV VMAs 2012” — plus “MTV VMAs 2012: Seven Things That Sucked and Seven Things That Didn’t Totally Suck.”

If, last night, you shouted, “Screw crappy pop!” and chose Barack, then you’ve probably got no effing idea who won and lost at the MTV Video Music Awards.

Luckily, we here at Crossfade own a DVR. So while watching Obama goin’ hard at the Democratic National Convention, we were also keeping track of the VMAs’ big winners and even bigger losers for you.

After all, most crucial responsibility of any citizen of the MTV nation — uh, we mean America — is staying well informed and vigilant. So check the cut for the full results from last night’s Video Music Awards.

Video of the Year

Winner: Rihanna, “We Found Love”

Katy Perry, “Wide Awake”

Related

Gotye, “Somebody That I Used To Know”

Drake feat. Rihanna, “Take Care”

M.I.A., “Bad Girls”

Related

Best Male Video

Winner: Chris Brown, “Turn Up the Music”

Justin Bieber, “Boyfriend”

Frank Ocean, “Swim Good”

Related

Drake feat. Rihanna, “Take Care”

Usher, “Climax”

Best Female Video

Related

Winner: Nicki Minaj, “Starships”

Rihanna, “We Found Love”

Katy Perry, “Part of Me”

Beyoncé, “Love on Top”

Related

Selena Gomez & The Scene, “Love You Like a Love Song”

Best Pop Video

Winner: One Direction, “What Makes You Beautiful”

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Fun. feat. Janelle Monae, “We Are Young”

Rihanna, “We Found Love”

Justin Bieber, “Boyfriend”

Maroon 5 feat. Wiz Khalifa, “Payphone”

Related

Best Rock Video

Winner: Coldplay, “Paradise”

The Black Keys, “Lonely Boy”

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Linkin Park, “BURN IT DOWN”

Jack White, “Sixteen Saltines”

Imagine Dragons, “It’s Time”

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Best New Artist

Winner: One Direction, “What Makes You Beautiful”

Fun. feat. Janelle Monae, “We Are Young”

Carly Rae Jepsen, “Call Me Maybe”

Related

Frank Ocean, “Swim Good”

The Wanted, “Glad You Came”

Best Electronic Dance Music Video

Related

Winner: Calvin Harris, “Feel So Close”

Duck Sauce, “Big Bad Wolf”

Skrillex, “First of the Year (Equinox)”

Martin Solveig, “The Night Out”

Related

Avicii, “Le7els”

Best Art Direction

Winner: Katy Perry, “Wide Awake”

Related

Drake feat. Rihanna, “Take Care”

Lana Del Rey, “Born to Die”

Regina Spektor, “All the Rowboats”

Of Monsters & Men, “Little Talks”

Related

Best Choreography

Winner: Chris Brown, “Turn Up the Music”

Rihanna, “Where Have You Been”

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Beyoncé, “Countdown”

Avicii, “Le7els”

Jennifer Lopez f/Pitbull, “Dance Again”

Related

Best Cinematography

Winner: M.I.A., “Bad Girls”

Adele, “Someone Like You”

Drake feat. Rihanna, “Take Care”

Related

Coldplay feat. Rihanna, “Princess of China”

Lana Del Rey, “Born to Die”

Best Hip-Hop Video

Related

Winner: Drake feat. Lil Wayne, “HYFR”

Childish Gambino, “Heartbeat”

Kanye West feat. Pusha T, Big Sean & 2 Chainz, “Mercy”

Watch the Throne, “Paris”

Related

Nicki Minaj feat. 2 Chainz, “Beez in the Trap”

Best Direction

Winner: M.I.A., “Bad Girls”

Related

Duck Sauce, “Big Bad Wolf”

Coldplay feat. Rihanna, “Princess of China”

Frank Ocean, “Swim Good”

Watch the Throne, “Otis”

Related

Best Editing

Winner: Beyoncé, “Countdown”

A$AP Rocky, “Goldie”

Related

Gotye, “Somebody That I Used to Know”

Watch the Throne, “Paris”

Kanye West feat. Pusha T, Big Sean and 2 Chainz, “Mercy”

Related

Best Visual Effects

Winner: Srillex, “First Of The Year (Equinox)”

Katy Perry, “Wide Awake”

Rihanna, “Where Have You Been”

Related

David Guetta feat. Nicki Minaj, “Turn Me On”

Linkin Park, “BURN IT DOWN”

Best Share-Worthy Video

Related

Winner: One Direction, “What Makes You Beautiful”

Justin Bieber, “Boyfriend”

Rihanna, “Countdown”

Carly Rae Jepsen, “Call Me Maybe”

Related

Gotye, “Somebody That I Used To Know”

Best Video With a Message

Winner: Demi Lovato, “Skyscraper”

Related

Rise Against, “Ballad of Hollis Brown”

Kelly Clarkson, “Dark Side”

Gym Class Heroes, “The Fighter”

K’Naan feat. Nelly Furtado, “Is Anybody Out There?”

Related

Lil Wayne, “How to Love”

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