It takes some searching to locate New York New York. It's not nearly as obvious as the Big Apple itself. But once found, this delicatessen hides nothing. From the massive mural of a pre-9/11 NYC skyline to the Statue of Liberty mini-replica standing guard over the salad bar, the whole setup pays homage to classic Manhattan. It's open seven days a week from sunrise to 11 p.m., and there are no bad menu choices. Start with the all-day breakfast staples. There's a straightforward two-egg platter or maybe cream cheese and lox on a warm bagel. Check out the mashed potato omelet. Then come back for lunch and suck down a $5.95 bowl of matzo ball soup before tackling a fist-thick sandwich of fatty brisket, pastrami, or corned beef slammed between two slices of grilled rye. Finally, at dinnertime, go with the kosher franks on a bed of beans. And dessert should be nothing but a big wedge of cherry cheesecake. It's all here, including $1.65 unlimited coffee to keep you awake while catching up on the day's Times and joking loudly with friends until closing.