World, meet the Pink Elephant, a drink designed for Plunge, the rooftop bar at the Gansevoort South (2377 Collins Ave., Miami Beach). One dollar from each Pink Elephant sold in October will be donated to the Susan G. Komen Race for the Cure Foundation for breast cancer research and awareness.
One Group Master Mixologist Jay Law, who came up with the drink, says "In the 30's and 40's they would say that a really strong drink could make you see pink elephants, so being a classic mixologist I thought that went well with the theme of pink for breast cancer awareness.
A lot of bartenders down here that deal with classic cocktails kind of look down on the mojito. They want to use whiskey, and dill paste, and red peppers, but it's like, embrace the pool. You gotta give the people what they want. This is a light, refreshing drink with clean flavors, and fresh juice, that's dressed up with champagne and female friendly for the ladies on the rooftop."
The Pink Elephant is made with Grey Goose pear vodka, strawberry, Israeli mint, organic agave nectar, fresh lime juice, and champagne.
While we were there Plunge gave one Pink Elephant away to Erika Matos so we could get her reaction. She said "Mmm...I like it. It's a girly drink. It reminds me of strawberry shortcake. This is a chill place."
Plunge's bar snacks are wasabi peas.