Olympic Ratings: Miami's Not That Interested

Two years ago, the Miami market lead the nation in viewership of the World Cup, so you'd figure we'd be really into all international sporting competitions. Apparently not so much. NBC has released its ratings by markets, and the Miami market didn't even crack the top 20. Which is odd,...

By Kyle Munzenrieder

July 31, 2012

[
        {
          "name": "Air - MediumRectangle - Inline Content - Mobile Display Size",
          "component": "19274298",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "17482312",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "18711090",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Air - MediumRectangle - Combo - Inline Content",
          "component": "17482310",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "18711090",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "Air - Leaderboard Tower - Combo - Inline Content",
          "component": "17482313",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        }
      ]

Two years ago, the Miami market lead the nation in viewership of the World Cup, so you'd figure we'd be really into all international sporting competitions. Apparently not so much. NBC has released its ratings by markets, and the Miami market didn't even crack the top 20. Which is odd, considering two bordering TV markets are watching in droves.

The London games are pulling in the best ratings in history for an Olympics, but Miamians aren't helping that much.

West Palm Beach, however, is pulling in record numbers. That market pulled in the second highest ratings for the Opening Ceremony with a 26.8/48 rating. That means 26.8 of all TVs in the market were tuned to the Olympics, and 48 percent of people actually watching TV were watching the Olympics. The three-day average for viewership for WPB so far is 22.6/38. That's good for the 11th highest in the nation. Meanwhile, the Fort Myers market is so far 10th in the nation with a three day average of 22.8/41.

Since NBC has only released ratings for the top 20 markets, the ratings for the Miami market (which includes Fort Lauderdale) are unknown. Perhaps as sports like soccer and basketball heat up we'll see a jump in local ratings.

Follow Miami New Times on Facebook and Twitter @MiamiNewTimes.

Become A Member

BEFORE YOU GO...
Can you help us continue to share our stories? Since the beginning, Miami New Times has been defined as the free, independent voice of Miami — and we'd like to keep it that way. Our members allow us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls.