With a few hundred dollars, inspiration from a lucid dream group, and some unconventional job titles, Time-Peace was born. The watches have since been spotted on Dolphins running-back Ricky Williams and members of Yacht and Edward Sharpe & the Magnetic Zeros. No really, we have proof. Take a peek below.
Ian Koslow is Time-Peace's Chief Executive Dreamer (actual title, we can't make this stuff up), and was the last
member of the company's existential executive board to arrive at the
agreed upon Hallandale Beach high-rise for our meeting. He was about
twelve minutes late.
said. "All of our stress comes from identifying with something of the
past, and all of our worries come from something that's not real in the
future, it's just a mind projection."
came up with the idea after reading the book, then he passed it to us,"
says Ron Muram, Time-Peace's Legal Eagle. "That's when it all popped
into our heads."
you'd look down, there wouldn't be any hands," says Koslow, "it'd just
tell you that the time is now."
and customizing them. "We'd take the watches apart and put our logo on
them," said Operations Architect Tyler Wolf.
to David Damnjanovic, the company's Conveyor of Possibilities (again, these are their actual titles, folks), "Ian met
this guy from England through a lucid dream group on Facebook, and he
basically made a logo for us. It's all about symbolism, the tree of life
is a sign of peace, and it's what connects us all together."
guys created a Facebook fan page and started selling the watches
online. They met Ricky Williams at a meditation class and presented him with a watch. Soon, Williams was tweeting about his Time-Peace timepiece and
the guys started receiving orders from as far as Australia.
recently started carrying Time-Peace's Lightworker series at his
downtown store, the company's first timepiece sans hands. "The watch is way ahead of its time," he says, "it
looks classic, but it's very high tech." The
Lightworker uses an innovative LED touch-screen to display clock-time, and is marketed as a watch that will "help free you from the
effects of psychological time."
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clocks. We asked the metaphysical dream team where they see the company
five years from now and Koslow replied, "the moon's gift shop." We think
the SkyMall catalog is a safer bet.