Miami's Time-Peace Makes Watches That Prove Time Is an Illusion

Is that Björk? Maybe.
Is that Björk? Maybe.
via Facebook
In 2009, a group of South Florida friends embarked on a philosophical journey to change society's perception of clock-time and created a watch company based on four principles: perception, interconnectedness, illusions, and universal alignment. Long story short, these enterprising hippies wanted to remind people to live in the present.

With a few hundred dollars, inspiration from a lucid dream group, and some unconventional job titles, Time-Peace was born. The watches have since been spotted on Dolphins running-back Ricky Williams and members of Yacht and Edward Sharpe & the Magnetic Zeros. No really, we have proof. Take a peek below.

Alex Ebert of Edward Sharpe & the Magnetic zeros rockin' a custom Time-Peace.
Alex Ebert of Edward Sharpe & the Magnetic zeros rockin' a custom Time-Peace.
via Facebook

via Facebook
Alex Ebert of Edward Sharpe & the Magnetic zeros rockin' a custom Time-Peace.
Yacht losses track of time with Time-Peace guys.
Yacht losses track of time with Time-Peace guys.
via Facebook

via Facebook
Yacht losses track of time with Time-Peace guys.

Ian Koslow is Time-Peace's Chief Executive Dreamer (actual title, we can't make this stuff up), and was the last

member of the company's existential executive board to arrive at the

agreed upon Hallandale Beach high-rise for our meeting. He was about

twelve minutes late.


"Time is an illusion," he

said. "All of our stress comes from identifying with something of the

past, and all of our worries come from something that's not real in the

future, it's just a mind projection." 


Koslow developed his theory when reading Eckhart Tolle's The Power of Now, while away at college in Gainesville. "Ian

came up with the idea after reading the book, then he passed it to us,"

says Ron Muram, Time-Peace's Legal Eagle. "That's when it all popped

into our heads." 


"We wanted a watch that when

you'd look down, there wouldn't be any hands," says Koslow, "it'd just

tell you that the time is now." 


The group quickly realized that the cost of an unconventional watch was too high for a company in its infancy. "We needed a place to start and had to raise money to develop the ideal watch," says Muram, "so the watches with hands were just part of the evolution of Time-Peace." 

When the guys moved back to South Florida, they started buying watches at wholesale

and customizing them. "We'd take the watches apart and put our logo on

them," said Operations Architect Tyler Wolf. 


According

to David Damnjanovic, the company's Conveyor of Possibilities (again, these are their actual titles, folks), "Ian met

this guy from England through a lucid dream group on Facebook, and he

basically made a logo for us. It's all about symbolism, the tree of life

is a sign of peace, and it's what connects us all together." 


The

guys created a Facebook fan page and started selling the watches

online. They met Ricky Williams at a meditation class and presented him with a watch. Soon, Williams was tweeting about his Time-Peace timepiece and

the guys started receiving orders from as far as Australia. 


Danny Waserstein, owner of Shoe Gallery in Downtown Miami, says, "the watches are super dope and the concept's amazing."

Miami's Time-Peace Makes Watches That Prove Time Is an Illusion
via Facebook

via Facebook
Waserstein

recently started carrying Time-Peace's Lightworker series at his

downtown store, the company's first timepiece sans hands. "The watch is way ahead of its time," he says, "it

looks classic, but it's very high tech." The

Lightworker uses an innovative LED touch-screen to display clock-time, and is marketed as a watch that will "help free you from the

effects of psychological time."   


On the horizon for Time-Peace, a new collection of snap watches and possibly a series of wall

clocks. We asked the metaphysical dream team where they see the company

five years from now and Koslow replied, "the moon's gift shop." We think

the SkyMall catalog is a safer bet.




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