Dwyane Wade Collaborates With Local Sneaker Boutique For Exclusive Shoe

Superstar basketball player Dwyane Wade has scored points in more than just the arena. The Miami Heat star has taken his talents to the fashion industry with his well-known line, Li-Ning’s Way of Wade. Selling limited edition sneakers, the athlete has made his mark in footwear. This weekend, he’s dropping a new shoe as part of a collaboration with Doral's the Edition Boutique. 

Named after his line, the WOW4 is as every bit Miami as the star player himself. 

The sneakers are nearly all black with a sleek coastal ocean blue tone on the entire bottom. The upper portion uses a balance of matte, polish, and reflective materials with minimal accent touches of metallic gold. Limited edition hats and socks will be sold alongside the footwear. 

“We worked with Nile Patrick and Eric Miller, the Way of Wade designers, for some elements of the shoe’s design. My girlfriend picked the color scheme, and some of the store managers came up with the palm tree idea on the bottom of the shoe,” says 21-year-old storeowner Michael LoBue, who’s also a part-time student at Miami Dade College.

“We love D-Wade’s clean style, and this particular design does a great job of capturing a blend of Miami and his line.”
According to LoBue, the opportunity came about from his relationship with Patrick. The shoe designer has been buying LoBue’s unique tee shirt since he was selling them out of a basketball training facility nearly 5 years ago. “I started by designing and selling shirts in high school. We would sell limited edition shirts, which is why our boutique is called the Edition,” he says. 

The store first opened in Kendall a year and a half ago. Since then, LoBue has opened up a second shop in Doral. Although the Edition has been selling Way of Wade products for a while now, this is the first time the two are collaborating. 

“We love working with Nile [Patrick] and Way of Wade... We’ve become a family working together,” says LoBue. “Plus, it’s cool to see Dwyane Wade drop in every once in a while."

Not coincidentally, the Edition happens to be the only brick-and-mortar retailer to sell Way of Wade sneakers in the nation. You can find them on the shelves of the boutique’s two locations, one in Kendall (11776 SW 104th St., Miami)and one in Doral (7450 NW 104th Ave., #102, Doral). 

Starting tomorrow, you can snag your own pair of WOW4’s at the launch event. At the kickoff party, you’ll have the chance to win signed Miami Heat memorabilia. For every $30 spent, you’ll be entered into a raffle to win goodies autographed by players like Tyler Johnson and Wade himself.

Way of Wade x Edition Collection Launch Party
Saturday, May 14, at the Edition Collection Doral store (7450 NW 104th Ave., #102, Doral) from 1 to 4 p.m. Visit theeditionboutique.com.