Just when the lines at the long-anticipated H&M pop-up shop off Lincoln Road had begun to wane, the clothing brand rolled out more news to get lovers of budget-priced fashion worked up all over again.
The Swedish retailer announced yesterday that it will open a third South Florida store in the Aventura mall this fall, joining the location in Palm Beach Gardens and the soon-to-launch permanent space on Lincoln Road.
The Aventura location should debut shortly after H&M's flagship store on Lincoln Road opens its doors in the fall, and will put another 25,000 sq. ft. of skinny jeans and graphic tees within Miami hipsters' reach. In addition to standard men's and ladies' clothing collections, the store will stock specialty items like lingerie, accessories, and workout gear.
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Trendy Aventura parents can plan on picking up a few items for the kids, too -- the Aventura H&M will also carry clothing for ages newborn to 8.
If you're a fan of H&M, but not so much a fan of the obscenely long lines that formed when the company launched its pop-up store earlier this year, this is pretty much the best possible news. Just wait a little while after the Lincoln Road launch -- which is sure to draw even more crowds -- then go to the mall and shop like a normal person. Well, a normal person in Aventura, anyway.