October is National Breast Cancer Awareness Month, and this time every year we're hit in the face with everything pink. NFL players don rose-hued uniforms and the White House and Empire State Building are bathed in a pink glow. But what's behind all the colorful hoopla?
According to Breastcancer.org, over 200,000 women will be diagnosed with new cases of invasive breast cancer in 2014. That means about one in every eight women will be diagnosed with breast cancer. Surprisingly, about 85 percent of breast cancers occur in women who have no family history of the disease, which means that technically all women are at risk. That's why early detection and regular exams are so important.
Even with all the pink in the air, you really don't get the sheer magnitude of this disease until it hits home. My best friend, a healthy, young professional and the mother of a young boy, was recently diagnosed with breast cancer. I met Joy while training for a marathon and the tall, thin, athlete and I became close friends. That's her in the Fuck Cancer shirt the night before having a mastectomy, just two weeks ago. She's recovering and her prognosis is fantastic thanks to great doctors, early detection, and support.
So, this year, I will make it a point to eat and drink at these places that are raising funds and awareness for the cure. Because now it's personal.