Jugofresh Opens in North Miami: Brazil Nut Ceremony, Free Gift Cards

North Miami will get a dose of refreshment when the newest Jugofresh opens Monday, June 15 at 14871 Biscayne Blvd. in the Biscayne Commons Shopping Center. The pretty shopping center, by the way, is fast becoming a dining and fitness hub for the neighborhood. The center houses Chef Bee's Oishi Thai, Ivan's Gastro Cabibbean Cuisine; Publix; and Flywheel fitness center. In addition, Jetset Pilates is set to move into the center shortly.
The seventh Jugofresh location will feature the fast growing Miami chain's own cold-pressed juices, smoothies, and vegan foods made fresh daily from 100 percent organic fruits, vegetables, and grains. The 975 square foot "box in a box" features colorful geometric shapes. Jugofresh's Matthew Sherman says,  "We always wanted to do a box within a box or set of geometric shapes contained inside one of our spaces. This space in Biscayne Commons offered us the opportunity to do this. The shop features our classic reclaimed wood as well as charred cedar wood images on Flavor Paper wallpaper around a glossy French tiled white box kitchen. It’s definitely the most dark and sexy of all of our designs.”

In the past, the juice company has opened its shops without much fanfare. This time, however, owner Matthew Sherman and his team are making a big deal out of the occasion, with daylong events and giveaways. The CEO says, "Jugofresh has always opened its doors without much hype but recently we’ve connected with the Miami-Dade county public school system, and  for our grand openings, we’ll be donating 10 percent of our sales to helping to better the gardens in local schools.

"For this one, we are working with Natural Bridge Elementary School. We want to do as much as we can for this school, so we’ve started a few of our own traditions to get as many people eating healthy, having fun & raising money to better this school’s green garden.”
The doors open at 8 a.m. on  Monday, June 15 with the first 250 shoppers receiving a Jugofresh gift card that could be worth $10; $25; $50; or $100. One lucky recipient will get a card valued at $500. 

At 10:30 a.m., Jugofresh CEO Matthew Sherman and partner executive chef Paco will  lead an invitation-only “Jugofly” class at neighboring Flywheel to be led by master instructor Ashli Katz.

Then, at 11:30 a.m., the Jugofresh crew will officially open the store with the ceremonious cutting of the Brazil nut crumble — a take on a traditional ribbon cutting ceremony. The cutting of the Brazil nut crumble is open to all.
Throughout the day, the shop will have holistic health coaches on hand  to walk customers through the menu to better educate people on the ingredients in the company’s cold-pressed juices, smoothies and plant-based foods. That means that you'll get firsthand intel on starting a juice cleanse, detoxing from a night out, or just keeping healthy through eating better.

Finally, 10 percent of proceeds from the first week's sales will go to Natural Bridge Elementary School for the improvement of their green garden. So, your soul, as well as your body, can get nourished.

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