Watch the above video and you'll notice that Miami based international culinary personality Ingrid Hoffmann has more than milk stuck to her lips. According to a spokesperson for the Got Milk? campaign, "the milk mustache is a combination of low-fat milk and other low-fat dairy products."
Pressed as to what other products are added to the milk, the spokesperson said, "That I cannot tell you — it's a secret."
The Got Milk? campaign is a public outreach from the Milk Processor Education Program, otherwise known as MilkPEP, a DC-based group "funded by the nation's milk processors and committed to increasing fluid milk consumption," according to its website.
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Ingrid Hoffmann is the latest milk-mustache personality in the campaign, and according to a press release to celebrate Hispanic Heritage month (September 15 through October 15), she'll be "educating Latina moms on how to transform an ordinary family dinner into a nutritious and fun fiesta with low-fat milk!" Sounds exciting.