Viral Video Shows Group's Expensive Outing at Nikki Beach

From $150 day beds to mandatory $400 bottles, a viral video calls out the steep prices at Miami Beach hot spot Nikki Beach.

By Zulekha Pitts

July 23, 2024

Image: A day bed at Nikki Beach in Miami Beach

A group found out the hard way that enjoying a day at Nikki Beach comes at a steep price. Nikki Beach photo

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A video making rounds on social media reveals the expensive reality of trying to have a good time in Miami.

The clip, which has gone viral on X (formerly known as Twitter), shows a group of girlfriends' pricey outing at Nikki Beach, the long-running beach club in Miami Beach. One of the women narrates the video and breaks it all down.

It’s expensive to try to act rich 😫 she found out pic.twitter.com/OyGmvWqMW5
— DJ Kam Bennett (@KameronBennett) July 22, 2024

"So me and my homegirls, you know, we came to Nikki Beach in Miami. Let me tell y'all: Don't believe the fucking hype, okay?" she starts, clearly annoyed. "First of all, you gotta pay $150 for this hard-ass, plastic-ass, cheap-ass bed."

The woman continues, describing how the costs piled up.

"Then, they make you buy a mandatory fucking bottle," she said, sounding more frustrated. "Then on top of that, each person has to spend $100 a piece worth of bullshit ass whatever you want to buy. It's mandatory."

As the woman shows the receipt, proving how much she and her friends were spending, she doesn't hold back her anger.

"Four hundred dollars for a $50 Don Julio Repo bottle. Don't fucking come here, y'all. Okay? Don't!" she warned, making her point crystal clear.

As the woman showed the receipt, proving how much she and her friends were spending, she didn't hold back her anger.

X formerly known as Twitter: @KameronBennett

And it wasn't just the money that bothered them. The woman ends the video with a funny but aggravated comment about the outdoor pests.

"And then the mosquitos is fucking... they, they playing tag with you which ya lemons and everything," she adds.

The video, posted on X by DJ Kam Bennett, stirred up mixed opinions in the comment section, with one person saying, "Welcome to Miami, not for the broke," while another expressing a change of heart about visiting Nikki Beach.

Welcome to Miami, not for the broke.
— Robby Digital (@robbydigital17) July 23, 2024

I always wanted to go to Nikki beach. I guess not now lol
— Crash Bandicoot (@DoOnlyGoodEvery) July 23, 2024

The ladies' terrible, horrible, no good, very bad outing follows behind reports of Nikki Beach getting replaced by a new venture from the Major Food Group, which could make way for a Carbone spin-off.

As Miami Beach continues to reinvent itself, this viral video serves as a reminder that sometimes, the high cost of keeping up appearances is just not worth all the hype.

Though she's a Jersey girl by birth, former staff writer Zulekha Pitts — Zee to her family and friends, has deep roots in Florida. Before coming to New Times in 2024, she worked as a content creator and digital producer for USA Today and content producer for 3TV and CBS 5 News in Phoenix and also has experience as a digital host for the jewelry home-shopping channel Gem Shopping Network in Atlanta. A graduate of Rutgers University with a degree in Journalism and Media Studies, Zee is wrapping up a master's in communication at Villanova.

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