Pet parents push perfectly healthy dogs in strollers that the average human parent can't afford, trinket collectors are tattooing their Labubus, and Sawgrass Mills shoppers often look like seed-stuffed hamsters after gorging themselves on luxury items.
But a tiny glamorous goat dressed horn to tail in Gucci has us asking: Have capitalism and humanity gone far enough?
NBC 6 South Florida posted a short clip of what appears to be a brown dwarf goat eating straw outside Sawgrass Mills in Sunrise, wearing a brown Gucci-brand hat and dog harness. Her apparent owner can be seen talking on the phone nearby as she takes a snack break from perusing the luxury outlets.
Many commenters just took it as another day in South Florida, with one saying they've seen a chicken wearing a Cuban link chain in Little Havana. Others claimed to have seen the bougee goat out and about at other popular Broward County haunts, like Tenth Level Tavern in Oakland Park.
"Capricorn shit for sure," one commenter said.
"What level of Florida-ing is this?" another quipped.
Another joked that Gucci is "so common even goats are wearing it."
If you're also wondering, "Who is this diva?" don't worry; we've got you.
New Times tracked down this sure-to-be celebrity on social media and found Luna Da Goat, AKA @lunadagoat954, on Instagram. She's grown a modest following of 1,100 since her first posts in February.
Posts feature Luna iced out in a bejeweled dreidel chain, standing in the frunk of a Tesla while M.I.A.'s "Paper Planes" plays in the background, and wearing what appears to be a pink Gucci dog harness. While her ferocity is one of a kind, your small farm animal can still channel her style. The same harness is available at luxury reseller The RealReal for between $182 and $500.
Popular social media account Only in Dade, which has 1.9 million followers on Instagram, posted another Luna sighting last month, this time of her donning her brown Gucci set once again. "Sometimes I leave the house and encounter straight lunacy," some text on the post, captioned "Swagged out Gucci GOAT," reads.
