Last night, Rick Ross held his first-ever fashion show in collaboration with Edition22. The event took place on the G7 rooftop in Hollywood, Florida, marking the first time Ross and the Edition22 team joined forces for a runway experience.
The star-studded affair drew rappers like Young M.A. and Nino Breeze, famed jeweler Johnny Dang, and, of course, Rick Ross himself. As a surprise for the crowd, actor and rapper Lil Meech walked the runway and showed his early support for Ross and the brand.
"This is more than fashion, it's a celebration of culture, luxury, and the hustle," Ross told New Times. "Tonight, we’re showing the world what happens when the biggest team up with the best."
The evening was a lavish spectacle, rich in Ross's signature style. His music set the soundtrack, while bottles of Belaire champagne and Bumbu Rum flowed freely for guests. Despite the warm weather, attendees arrived in standout outfits, eager to see what Ross had created.
With Ross's popularity, the rooftop buzzed with people trying to get close to him before the show began. Once the lights came up and the music hit, the crowd took their seats, ready for the reveal. Models showcased an array of bags and merchandise from the Ross-Edition 22 collaboration, with the DJ hyping up each piece as it came down the runway.
"Edition22 has made history with the biggest names," Ross said. "Once I met their team, I knew this was something we could take to the next level."
Ross was not only celebrating his newly launched collaboration but also the anniversary of Port of Miami, which was released 19 years ago in 2006. It’s astonishing to look back and remember that Ross hit our eardrums when he first came onto the scene with bangers like "Hustlin" and the Scarface sampling "Push It."
Ross gave us some insight and told us that looking back, "Pots and Pans" is his favorite off the project. He also let us know that his next project will be released in the next two months.
From the star power to the designs, the night was a celebration of luxury, music, and culture. Ross spoke with us after the show, leaving one final message for his city: "305, we're the biggest, we're the greatest. There's nothing we can't do. 305 for life — 305 till I die."