Segafredo L'Originale on Lincoln Road Offers Italian Cocktail Hour, Free Food

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Segafredo L'Originale, located inside the Colony Theatre on Lincoln Road, has been keeping a secret.

Well, not a secret exactly, but it hasn't been boasting its complimentary happy hour aperitivo buffet, suspecting that word of mouth would eventually out it.

Weekdays from 6 to 8 p.m., South Beach locals find their way to Segafredo to enjoy not discounted drinks, but a plentiful spread of complimentary small bites that includes bruschetta, house-marinated olives, Russian salad, antipasti, caprese salad skewers, Italian omelets served cold, a watermelon and feta salad, and charcuterie such as salami. Of course, there's also regularly priced beer, wine, and house cocktails, including the lauded marshmallow martini, with a flambéed marshmallow crust.

In Italy, the word aperitivo typically refers to an hour between lunch and dinner when partakers sip cocktails and snack on small bites. Says Segafredo co-owner and general manager, Luca Voltarel: "If you take lunch around noon, you have a long way to go before dinner. Taking an aperitivo after a long day of working, sightseeing, or sunbathing takes the edge off your hunger and kickstarts your metabolism. Diners relax after work with a glass of wine, a cold beer, or some crisp Campari and snack on complimentary small bites as they enjoy the constant parade of people strutting, skating, rollerblading, biking, strolling, and walking their dogs up and down bustling Lincoln Road. Our late-afternoon aperitivo offers a great way to experience local culture, people-watch, and unwind with a drink after a long day."

Voltarel suggests sticking around after aperitivo on Wednesday nights for Segafredo's video jukebox night, when diners can tweet their music video selections to the resident VJ, who then plays the selection on a large projection screen from 9 p.m. till closing.

"Guests love our VJ Night. People get excited about tweeting their selections and then seeing them appear on the big screen. People often start singing along with their friends, couples start dancing, and South Beach residents walking by on Lincoln Road stop and reminisce," Voltarel says. "It's great. Expect anything from Barry White to Nirvana."

VJ Juan Carlos says he enjoys the interactive aspect of the evening: "It's cool to get all these tweets and requests from people sitting just feet away from me, knowing that I can play something for them to jam to while they enjoy Segafredo's awesome drinks or maybe dessert, after munching on free eats."

Follow Ily on Twitter @realily.

Follow Short Order on Facebook, on Twitter @Short_Order, and Instagram @ShortOrder.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.