Burger King has been slipping in the fast-food race. But today the firm debuts a new ad campaign and menu it hopes will speed up business. It adds ten new items that are supposedly healthful -- the biggest expansion of BK's menu since 1954 -- and showcases a series of star-studded ads including one that features Mary J. Blige.
The video is kinda scary (view it below). Great voice, but describing a chicken wrap. Or was that rap? (Also coming: smoothies.)
Look at those funky suburban people dance! And the way she describes the mayonnaise? You know the board of directors must've sat down, tried BK's mayonnaise, and decided to stick with the old stuff. We'll see whether the new health-conscious fare allows Burger King to overtake Wendy's, which went healthy a long time ago.
By the way, the chain is also revamping many of its 7,200 restaurants. We'll be listening for the muzak.
Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.