Inside Jugofresh at Whole Foods Downtown: Mash-Up Bar and Medicinal Chocolate

Jugofresh is all about going where no other cold-pressed juicer has gone before. Owner Matthew Sherman tends to embrace innovation and evolution, and the company's latest venture into uncharted territory is no exception: They've put a Jugofresh in a Whole Foods.

It's a notable feat for a local brand to partner with the healthy grocer in such a big way, and the 2-week-old spot, part of the downtown Miami Whole Foods, is already attracting attention.

In addition to the regular Jugofresh menu, the branch offers some exclusive smoothies, a wheatgrass shot, and a totally new concept: the mash-up bar.

See also: Jugofresh to Open in Downtown Whole Foods Market

The mash-up bar is a counter where customers can make their own mini-bowl of nutritionally optimized offerings. They include house-made items like creamy medicinal chocolate, tangy strawberry-coconut yogurt, hearty protein nut and seed butter, smooth lemon-cashew cream, fresh berries, and apples. Customers can pick and choose their favorites for an easy snack or light breakfast or lunch.

As far as premade selections on the mash-up menu, Whole Foods head coach Laura Correal says the Sammy Rosa is the location's most popular. It's made with strawberry-coconut yogurt, buckwheat granola, berry mix, and medicinal chocolate, all for $6.

For those in need of extra protein, there's the HGH, a mix of protein nut and seed butter, blueberry-buckwheat cereal, berry mix, and lemon-cashew cream, and it boasts a whopping 25 grams of protein for $10.

There are others too, including the hasta manzana, with chia pudding, blueberry buckwheat cereal, apples, and lemon-cashew cream for $5.50; the rumba verde, with green oatmeal, buckwheat granola, banana, and lemon-cashew cream; and the baila green, with green oatmeal, buckwheat granola, berry mix, and lemon-cashew cream, for $5.

In addition to the bar, the location offers two exclusive smoothies: the Kaleito (el green go, apple, celery, spinach, parsley, lemon-kale, and banana) and the Muy Simple (banana, strawberries, and almond mylk). Plus there are wheatgrass shots, bowls, smoothies and, of course, cold-pressed juices galore.

Jugofresh is now open in Whole Foods Downtown Miami, 299 SE Third St., Miami. Hours are 7 a.m. to 10 p.m. seven days a week. Note: This is the only location where you can get Jugofresh after 7 p.m.

Follow Hannah on Twitter @hannahgetshappy.

Follow Short Order on Facebook, Twitter @Short_Order, and Instagram @ShortOrder.

KEEP MIAMI NEW TIMES FREE... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Hannah Sentenac covers veg food, drink, pop culture, travel, and animal advocacy issues. She is also editor-in-chief of
Contact: Hannah Sentenac