Jean-Paul Sartre once famously said there are just two types of people in this world: those who like Cocoa Puffs, and those who prefer Cocoa Krispies. Or maybe it was Seinfeld who said it. Either way, the world keeps evolving, and, lo and behold, there are now other cocoa-flavored breakfast cereals on the market such as Chocolate Cheerios and Chocolate Frosted Mini-Wheats Little Bites and Cascadian Farm Organic Chocolate O's, and Kellogg's Krave. We left the last off our list because it's chocolate-filled rather than straight chocolate. Plus the lettering on the box is scary.

So our idea is a taste test to determine not only the objective truth behind whether Krispies or Puffs is the superior chocolate cereal, but also how all five stack up by comparison. The process was kept simple: A bowl of each was sampled in tandem with cold, whole milk. Characteristics to be judged were taste, chocolatey-ness, and crunchiness -- along with more subtle attributes recognizable only to true chocolate cereal experts and connoisseurs. Like nutritional benefits, how resistant to sogginess the cereal is, and which one leaves behind the best chocolate milk.

The results may prove a bit shocking to some readers -- meaning those with sensibilities frail enough to be shocked by cereal taste tests. What surprised us is that after eating five bowls of cereal we didn't feel all that bad. At least not for awhile.