9. Lee Brian Schrager: Miami's Culinary Showman | Short Order | Miami | Miami New Times | The Leading Independent News Source in Miami, Florida
Navigation

9. Lee Brian Schrager: Miami's Culinary Showman

New Times' Best of Miami 2014 issue arrives June 19. To celebrate, Short Order is paying tribute to Miami's culinary all-stars. These people forged our city's food scene into what it is today -- a thriving amalgam of tastes and cultures. Through their insight and talent, they've given the city...
Share this:

New Times' Best of Miami 2014 issue arrives June 19. To celebrate, Short Order is paying tribute to Miami's culinary all-stars. These people forged our city's food scene into what it is today -- a thriving amalgam of tastes and cultures. Through their insight and talent, they've given the city a unique flavor and paved the way for bright new chefs and restaurateurs to follow their lead and take the Miami food scene into the future.

Miami has hundreds of food and drink festivals celebrating everything from beer to chocolate to the mango. But none are a spectacularly opulent and massive as the South Beach Wine & Food Festival. But how did a simple university fundraiser turn into one of the world's largest fetes, with foodies and big-name stars of the culinary stratosphere cavorting on Miami Beach's sands annually? Three words: Lee Brian Schrager.

The vice president of corporate communications and national events at Southern Wine & Spirits of America Inc., is the driving force behind the multi-day wine and food extravaganza. Each year, Schrager mixes it up with new events and favorites like Burger Bash.

Now heading into its 14th year, the festival attracts over 64,000 people annually, who come for the wine, the food, and the chance to mingle with their favorite chefs and television personalities. With all this growth, Schrager has kept close ties with Florida International University, with hospitality students cooking alongside the likes of Geoffrey Zakarian and Bobby Flay. The festival continues to be a fundraiser for the school.

See also: Our coverage of the 2014 South Beach Wine & Food Festival

Now, Schrager is not only founder of the event, he's the talent, too. This past year, Schrager hosted his very first seminar, Fried & True, which celebrates that picnic staple, fried chicken. Schrager's book by the same name features 50 of the nation's best recipes for the golden bird. It's fitting, really, that this Culinary Institute of America alum should come full circle. And this is only the beginning.

Schrager has plans to tackle another all-time favorite -- breakfast. He's already at work on his new book, Morning Glory, with his mind set on donuts in the future. We're looking forward to the hangover breakfast, bloody mary, and mimosa blowout we can only pray that Schrager is planning for the 2015 SoBeWFF. We're buying a ticket for that!

Tasty Tidbit

While the rest of Miami bickers over whether their iPhone or Galaxy is the best, Lee Schrager has no time for such frivolities. He still uses that classic workhorse -- the Blackberry. And forget about Excel spreadsheets. Schrager plans and schedules all of the South Beach Wine & Food Festival on Post-its (here's proof):

In His Own Words

"I've lived in Miami 30-plus years now, and it's been truly exciting to watch the culinary scene here flourish. It's been nearly 14 years since the Food Network South Beach Wine & Food Festival started drawing national and international attention to South Florida as a real culinary hub for renowned talent, and now we have many of those renowned names opening restaurants here!"

Miami Food All-Stars

25. Dewey LoSasso

24. Mark Soyka

23. Jason Starkman

22. Lorena Garcia

21. Barton G.

20. Mike Hampton

19. Chef Creole

18. Jeremiah Bullfrog

17. Cindy Hutson

16. Jack Homes

15. Shareef Malnik

14. Bruce Ozga

13. Robert Is Here

12. Julio Cabrera

11. The Garcia Family

10. Norman Van Aken

Follow Laine Doss on Twitter @LaineDoss and Facebook.

Follow Short Order on Facebook, on Twitter @Short_Order, and Instagram @ShortOrder.

KEEP NEW TIMES FREE... Since we started New Times, it has been defined as the free, independent voice of Miami, and we'd like to keep it that way. Your membership allows us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls. You can support us by joining as a member for as little as $1.