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Fashion Week Swim 2010: KRELwear Goes Neon, Chloe Gets Sexy at W, Gansevoort Disappoints

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Mercedes-Benz Fashion Week Swim cannon balled into town last night, so expect another stream of parties, models, fashion and debauchery in the middle of our slowest season, during one of our country's greatest economic depressions. The fashion du jour? Swimwear.

As if Miami needs another excuse to run around half naked.

If you're one of the cool kids, you were invited to the unofficial "hush" launch event in the Hammam at the Standard. (Yes, just when you think that every possible thing that could happen in that room has occurred, something like this comes along.)

Neon swimwear, black lights, cocktails and a DJ spinning with models slinking around in Karelle Levy's latest swim collection were ogled by 100 of Miami's hippest -- most notably artistic "it" couple Naomi Fisher and Jim Drain.

The crowd was required to attend in their own bathing suits. Andre Balazs was expected to be in attendance but his flight was delayed -- we hear he was furious. If you've ever been around Balazs you know how much he loves the young and sexy, so you can imagine his disappointment over the missed opportunity to stand in a room full of scantily clad victims.

As to be expected the best shows and parties are happening off the grid. Last night's official launch was "meh" in many ways. Major properties and venues threw events with moderate turn outs. Living in Miami you're so bombarded with skin you almost become immune to it. Almost.

According to local fashionistas, the marquee show of the evening was the Chloe show that took place at the newly opened W South Beach's Living Room. The bathing suits were simple and tiny -- "petite chic". The cocktails were flowing. A very sexy, sultry, sweaty scene.

Biggest disappointment? The Gansevoort's runway show. The same six models cycled through all four collections and by the end had ditched their pumps and were walking the runway barefoot (gasp!).

To add insult to injury, "confirmed, confirmed, confirmed" appearances by Jay-Z, Beyonce, Halle Barry and Marc Anthony didn't deliver. Instead, the marquee celebrities were director Michael Bay, Perrey Reeves (Ari's wife in HBO's Entourage) and Bravo's Real Housewife of New York, Kelly Bensimon. Bensimon, who is normally portrayed (i.e. edited) in her show to look like a total villain, was actually super sweet and looked smoking hot in a tiny green dress.

What to look forward to? Tonight's TIBI show at the Raleigh Hotel and the inca show at the W South Beach. Friday, hit Ariel Stein's "wearable" fashion show at Louis, and yes, the Wearable Towel thing is not a joke. It actually exists. Saturday, head to the Ed Hardy show at The Raleigh -- so fashionably "uncool" it's cool again (and the party will be good). Sunday, you may as well just book a room at the Standard because Krel's blowout show is going to leave you unable to drive home safely.

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