Wrestlemania Had a Record Setting $100 Million Impact on Miami's Economy
If only we could find a way to host Wrestlemania not just every few years, but all year long. Then maybe we'd get our economy heading back in the right direction.
The WWE had Enigma Research Corporation conduct the analysis, and said the 2012 event in Miami had an economic impact that was about $40 million more than the previous Wrestlemania in Atlanta.
From the press release: A capacity crowd of 78,363 fans from all 50 states and 36 countries attended WWE's pop-culture extravaganza this past April. Key highlights from the study include:
- $102.7 million of direct, indirect and induced impact derived from spending by non-locals visiting specifically for WrestleMania XXVIII.
- 71% of fans that attended WrestleMania were from outside the Miami area and stayed an average of four nights.
- The economic impact derived from WrestleMania Week was equal to the creation of 1,020 full-time jobs for the area.
- $6.9 million was spent by non-locals at Miami and Miami-Dade County restaurants.
Wrestlemania's economic impact was pretty impressive, but it wasn't a total economic body slam. The last Super Bowl held in Miami, in 2010, was said to have had a $333 million impact on South Florida.
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