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Miami's First H&M Opens on Lincoln Road

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Now that New World Symphony moved across the alley to the fancy Frank Gehry building, what's to happen to the delicious art deco Lincoln Road Theatre? Well, if the Miami Herald is correct, part of it will be outfitted as Miami's first H&M store next year. Many of you recognize this Swedish clothing store from semesters abroad in Europe or from weekends in metropolises such as New York.

Much like cheap, good food option Trader Joe's, the cheap clothing store has been painfully absent from the Magic City for years. There are, however, two three H&Ms in Florida: one two in Orlando and one in West Palm Beach. Us cheap-ass hipsters in the 305 have been forced to slum it at sneakily Evangelical Forever21 for our $10 rompers. And frankly, we're tired of coming home with bright yellow bags with bible verses on them. It kills our ironic, hipster moods.

H&M's arrival to Lincoln Road is a long time coming. They even opened in Kuwait before considering setting up shop in our resort city. But there are almost 600 members in the Facebook Let's Get H&M in Miami group so perhaps the brand finally took notice.

And considering Crossfade's Open Letter series -- in which they politely

ask bands who don't normally stop in Miami to come on by -- and the fact that Fleet

Foxes actually responded, well maybe all you have to do is make your

desire known. So what else do you want Miami? Join us in shouting

"Trader Joe's!" and "blue-collar bowling alleys!" A few more independent

bookstores would also be nice, but that's just us being greedy. We'll settle

for $12 tunics and $22 handbags from Sweden. For now.

?h&m's>Follow Cultist on Facebook and Twitter @CultistMiami.

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Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.