Versace Mansion Could Become a Museum (Sort Of)

The Nakash family recently purchased Gianni Versace's Ocean Drive mansion for $41.5 million, and judging from their public comments so far, they have either way too many ideas about what to do with it or no ideas whatsoever.

At first, their holdings company indicated it would be used as a high-end hotel. Then they floated the idea of using it for retail, with possible tenants such as Apple and Victoria's Secret. Now they're thinking about using it (or at least part of it) as a Versace museum.

See also: Inside the Versace Mansion: Photos From the $25 Million Open House

"We don't have any definite plans yet because it's brand new. We have lots of ideas. An exhibit or a museum is one idea," Jonathan Bennett, real estate director for new owner Nakash Holdings, told South Florida Business Journal. "We bought it because it's magnificent, iconic, and part of the history of Miami."

Last month, New Times ironically wrote, "Perhaps in a different world, the place could be used as some sort of mini-museum, but no one buys real estate for $41.5 million to use for altruistic cultural purposes."

However, Bennett stressed that, ultimately, the family will do what makes the best business sense, and said that some parts of the mansion could be used for retail but that other parts could be open to the public in a museum-like sense.

SFBJ reports that the Nakash family, which made its money in Jordache Jeans, has been in talks with the Versace family about officially bringing the Versace name back to the property. It's technically known as Casa Casuarina.

Previous reports suggested that a hotel branded with the Jordache name could become a possibility, but Bennett said that's not very likely.

It's unclear, though, which of these concepts are likely.

"These are all preliminary ideas," Bennett said.

Follow Miami New Times on Facebook and Twitter @MiamiNewTimes.

Use Current Location

Related Location

Casa Casuarina

1116 Ocean Dr.
Miami Beach, FL 33139


Sponsor Content


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >