The James Beard Award-winning chef and Miami restaurateur Michael Schwartz has just announced his latest concept: Schwartz's Genuine Miami Deli.
Launching this Thursday, October 10, the deli will arrive just in time to break the fast after Yom Kippur. Open for delivery only, because it's not a brick-and-mortar shop yet, Schwartz's Genuine Miami Deli will take orders daily from 10 a.m. to 4 p.m. through Uber Eats, and other delivery partners, such as DoorDash and Postmates, will soon follow.
Schwartz's ever-growing empire, the Genuine Hospitality Group, now boasts nine restaurants, including a Michael's Genuine in Cleveland and three locations of Genuine Pizza and Harry's Pizzeria. Schwartz's Genuine Miami Deli comes on the heels of the May debut of his Coconut Grove restaurant, Tigertail + Mary.
His idea for the deli was inspired by nostalgia for summers spent up North during his youth. "I have a soft spot for this kind of food, growing up with it over Jersey Shore summers and from my time working in New York City," Schwartz says. "There's nothing like warm, soft rye bread folded over tender, juicy slices of perfect pastrami to stick with you."
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The menu offers New York deli classics. The freshly made-to-order overstuffed sandwiches — including hot pastrami that's brined and smoked in-house ($16), fresh-roasted turkey with lettuce and tomato ($14), and a pastrami-turkey combo ($15) — come on Jewish rye and with a half sour pickle. You can "make it special" by adding Russian dressing and coleslaw for an additional $3. There's also fresh chicken, tuna, or egg salad available either on rye ($11 to $14) or as a three-scoop platter ($16).
Homemade bagels round out the menu. A plain or everything bagel sells for $2; add cream cheese for $1 more. "The works" — a bagel with smoked salmon, cream cheese, and all the fixings — costs $17. Pastrami, turkey, salads, cream cheese, and smoked salmon can all be ordered by the pound and delivered for large family gatherings. End the meal on a sweet note with a whole six-inch New York-style cheesecake — plain ($42) or strawberry ($49) — which serves six to eight people.
Schwartz's Genuine Miami Deli will make deliveries from its kitchen on 79th Street to surrounding neighborhoods, including the Biscayne corridor, Miami Shores, El Portal, and Normandy Isle through Uber Eats.
Schwartz's Genuine Miami Deli. 786-749-1211; schwartzsgenuinedeli.com. Delivery begins Thursday, October 10.