Food News

Miami Grill: Miami Subs Gets Pitbull-Approved Rebranding

In the '90s, no sight was more welcome among angst-ridden suburban teens than the Greek diner disguised in neon and palm fronds known as Miami Subs. For decades, the Magic City has been a Petri dish for successful fast-food franchises to experiment with off-beat concepts to take to mass market. From Burger King to Pollo Tropical, several iconic eateries had their start as local chains. However, Miami Subs' time in the cultural consciousness was cut short long before it hit its prime.

For awhile, like the Metromover and the Seaquarium, Miami Subs seemed to be going the way of other bloated remnants of the town's Reaganite boom years. But ardent fans of all things tzatziki are rejoicing now that the Miami chain is under new management, which plans to inject some life into a franchise chain that used to supply Madonna and friends with wings and Dom Perignon through a drive-thru window conveniently open at 3 a.m.

See also: My Ceviche Opens Today in South Miami

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Neil Vazquez is an arts and entertainment writer who works at the intersection of highbrow and lowbrow A Miami native and Northwestern University graduate, he usually can be found sipping overpriced coffee, walking his golden retriever, or doing yoga.
Contact: Neil Vazquez