Great American Favorite Brand Name Cookbook

This is a funny one. Six hundred pages, thousands of recipes, each and every one based on a well known American brand name comestible. Meaning you never use lemon, but REALEMON Lemon Juice from Concentrate. Sherried mushrooms go over Original MINUTE Rice, and brandy lace cookies are made with MAZOLA Margarine and KARO Light or Dark Corn Syrup. Recipes and photos are pure Americana circa early Sixties -- even though this "Collector's Edition", which I believe was the first, came out in 1993. If nothing else, GAFBNC affords a fascinating time-capsule overview of corporate American food products of the 20th century. Original price on my copy is $59.95 (it was my mom's book, and I'm certain she would not have paid anywhere near that); new copies on Amazon start at $21.
Publisher is Publications International, Ltd. Cover photography by Sacco Productions Limited.

Keep going for a 3-ingredient recipe to make Easy Pudding Milk Shakes (hint: JELL-O Instant Pudding and Pie Filling is involved). This is emblematic of many of the book's recipes -- simple, clever, original (I mean the good recipes, which all most certainly are not).

Easy Pudding Milk Shakes

3 cups cold milk

1 package (4-serving size) JELL-O Instant Pudding and Pie Filling, any flavor

1 1/2 cups ice cream, any flavor

POUR milk into blender. Add pudding mix and ice cream; cover. Blend at

high speed 30 seconds or until smooth. Pour into glasses. Serve

immediately. (Mixture thickens as it stands. Thin with additional milk,

if desired.) Makes about 5 cups or 4 to 6 servings.

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Miami New Times' restaurant reviewer for the past decade, and the world's indisputable master of disguise.
Contact: Lee Klein