Rachel Goodrich's Thugnificent "Light Bulb" Video One of the Year's Best, Says IFC

It's no surprise that Surfer Blood is racking up the end-of-the-year listicle awards. But every now and then a curveball is thrown into the mix. This year's odd pick: Rachel Goodrich's "Light Bulb" snagging a place on IFC's Best Music Videos of 2010 list.Considering the video has probably never aired on...

By Jose D. Duran

December 13, 2010

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It's no surprise that Surfer Blood is racking up the end-of-the-year listicle awards. But every now and then a curveball is thrown into the mix. This year's odd pick: Rachel Goodrich's "Light Bulb" snagging a place on IFC's Best Music Videos of 2010 list.

Considering the video has probably never aired on television and Goodrich remains as underground as you can get, this pick is pretty random. Nevertheless, Brandon Kim writes: "Its awesome juxtaposition of Goodrich's whimsical song with Miami thug life easily makes it one of the best videos of the year in my book."

Let's also remember that while Goodrich's thug-centric video is now being pushed by her PR machine (we've received numerous press releases touting it as the official video), the video actually took second place at Sweat Records' competition. We felt director Lucas Leyva was cheated, so we gave him a Best of Miami award to right the wrong. (Our sources told us at the time that it was thought the video would turn off Goodrich's potential fanbase.)

Congrats to Leyva and Goodrich for the honor. And thank you, IFC, for giving us a reason to repost the video.

Jose D. Duran is the former senior music editor of Miami New Times. His work has also appeared in publications likeVice, Billboard, and Spin. He’s earned numerous accolades including placing first for Weekly Newspaper Contest: Business Reporting from the Florida Press Association in 2020; placing third for the Writing: Light Feature from the Florida Press Club in 2019; and placing third in Weekly Newspaper Contest: Best Obituary from the Florida Press Association in 2015.

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