Public relations may have a well-earned reputation as a dark art, but that doesn't mean its true masters are all Team Slytherin. Take JennyLee Molina, who has worked in the industry for nearly two decades and understands the media world from all angles. She's a true pro — never pitching more than one story at a time to an editor (bless her soul) and customizing messages to show she was paying attention that one time you ran into her at an event. And outside of her day job, Molina is all about Miami and giving back. She started the 305 Cafecito movement to celebrate Miami's most iconic caffeinated beverage, and now every year on March 5 at Ball & Chain in Little Havana, it's a cafecito party for the whole neighborhood. Most recently, she helped spearhead a cultural rejuvenation in Hialeah's new Leah Arts District.