Generation Y, Generation Next, echo boomers, millennials. Regardless of what you call today’s generation, our values are the same. Most important, we have a strong sense of community and a deeply rooted attachment to technology, especially when it comes to shopping — at least that’s what a recent study by the fashion-driven website Refinery 29 shows.
Women of all ages and income groups expressed the huge role that online, mobile, and social elements have on their shopping habits. The line between online and in-person shopping experiences is blurring, and as a result, Refinery 29 has partnered with Simon to create the Shopping Block, a one-day experiential-style marketplace.
This first-ever collaboration is hitting up six destinations across the nation, and Dadeland Mall (7535 N. Kendall Dr., Miami) is one of the lucky few. From noon to 5 p.m. this Saturday, Dadeland’s vast mall will be filled with national brands, merging indigenous designers with powerhouse names.
Local fashionistas have been tapped as hosts for the extravaganza, while curated style guides will highlight fall’s biggest trends and show you where to find them in the mall. Get glamorous at any of the pop-up beauty bars, where makeup artists will give you a mini-makeover and share their top tips.
Whatever you do, don’t forget to enter the digital sweepstakes. You might walk away with $1,000 worth of prizes from Dadeland Mall’s premier retailers. Forget window-shopping and call 305-665-6226 or visit simon.com/mall/dadeland-mall.
Sat., Oct. 4, noon, 2014