It’s that time of year again. Miami Swim Week, the annual international swimwear trade show, lands in the city July 10 for seven days of designers, runway shows, parties, and pop-up shopping opportunities. Amid all the glamour and excitement, though, it can be tough to figure out which parties and events you can actually attend and which are reserved for industry insiders. Here's a handy guide to some of the best events that are open to the public. As new events are added, check out swimweekcalendar.com, the official calendar of the week, for more updates.
Wednesday, June 10
Miss Bikini Swimwear Fashion Show. Start your Miami Swim Week with this beauty pageant and model search featuring swimwear designers from around the world. Miss Bikini US calls itself “a Victoria’s Secret-style swimwear fashion show” and gives aspiring models the chance to walk the runway and advance their careers. (Apply here if you’re interested in entering.) 7 to 10 p.m. Wednesday, June 10, at the Grand Beach Hotel Miami Beach, 4835 Collins Ave., Miami Beach; 305-538-8666; swimweekcalendar.com. Tickets cost $35 via missbikinius.com.
Thursday, July 11
The Paraiso Bungalow. Brands such as Aloha Collection, Chopard, Olivela, and Tropic of C will sell resort wear, beauty products, jewelry, and accessories at this oceanfront pop-up shop. 11 a.m. to 8 p.m. Thursday, July 11, through Sunday, July 14, at the Paraiso Bungalow, Collins Park, Miami Beach; paraisomiamibeach.com. Admission is free.
Miss Bikini United States Final Fashion Show. The finalists of the Miss Bikini pageant will compete in the fantasy swimwear, spokesmodel, and evening gown competitions, and winners will be crowned, including Miss Bikini Model, Miss Bikini Fitness, Miss Ocean, and Miss Bikini United States. 7 to 10 p.m. Thursday, July 11, at Grand Beach Hotel Miami Beach, 4835 Collins Ave., Miami Beach; 305-538-8666; swimweekcalendar.com. Tickets cost $35 to $50 via missbikinius.com.
Caliente: Miami Swim Week Fashion Showcase. Guests can arrive at this oceanfront show by land or sea to watch models, celebs, and influencers walk the runway in resort wear and swimwear. Featured designers include Praia, Diane von Furstenberg, and Swogger, and the show will benefit the Lupus Foundation of America. 7:30 to 11:30 p.m. Thursday, July 11, at Pier 19 Luxury Residences & Marina, 1951 NW South River Dr., Miami; 786-718-1005; pier19.com. Tickets cost $25 to $1,250 via eventbrite.com. Email email@example.com for dock info.
Fi’lia South Beach’s Swim Week Specials. Located near most of the Swim Week action, Italian restaurant Fi’lia is offering specials for when you need a low-key lunch break or late-afternoon cocktail in the middle of the excitement. The à la carte menu includes refreshing salads such as burrata watermelon, shrimp and melon carpaccio, and seared tuna. Plus, the restaurants will host a seven-hour happy hour every day of the week. Thursday, July 11, through Tuesday, July 16, at Fi’lia South Beach, Berkeley Shore Hotel, 1610 Collins Ave., Miami Beach; 786-605-0819.
Friday July 12
Sports Illustrated Swimsuit Model Search. Watch more than 500 aspiring swimsuit models line up at the W South Beach for an open casting call as Sports Illustrated searches for its next swim cover star. 7 a.m. to 9 p.m. Friday, July 12, at W South Beach, 2201 Collins Ave., Miami Beach; 305-938-3000; marriott.com. Admission is free.
Adriana Iglesias and Love Binetti Pop-Ups. Mediterranean-styled brand Adriana Iglesias and Argentine designer Diego Binetti's Love brand will stage pop-up shops for the public to peruse. 11 a.m. to 7 p.m. Friday, July 12, through Tuesday, July 16, at Faena Hotel Library Lounge, 3201 Collins Ave., Miami Beach; 305-534-8800; faena.com. Admission is free.
Swim Souk. The Standard Spa will highlight some of its favorite brands at Swim Souk, a Moroccan-inspired outdoor pop-up shop in the hotel's gardens. Shoppers can peruse summery clothes, swimwear, and accessories from Dbrie, Katama Swim, Pared Eyewear, Rare Atlantic, and Philip Huang. 11 a.m. to 7 p.m. Friday, July 12, through Sunday, July 14, at the Gardens at the Standard Spa Miami Beach, 40 Island Ave., Miami Beach; 305-673-1717; standardhotels.com. Admission is free.
DC Swim Week Presents: Miami Swim Lounge Pop-Up. This pop-up shop and lounge will present at least 20 designers (both established and emerging) in swim, resort, beauty, and accessories. The space will combine networking, shopping, and a party atmosphere and offer drink specials, a DJ and artists, swag bags, and a Peroni lounge. Noon to 6 p.m. Friday, July 12, to Sunday, July 14, at the Riviera Hotel South Beach, 318 20th St., Miami Beach; 305-538-7444; dcswimweek.com. Admission is free with RSVP.
Style Saves Runway Show. Hosted by model Rocky Barnes, this annual fashion-show fundraiser will feature styles by lifestyle swimwear brands such as Kai Lani, Maheli Heli, Macaed, and Abruzzo Swim, plus shoes and accessories by Florabella and Mystique Sandals. Guests can also enjoy a sponsored bar and gift bags. Funds raised at the event will go toward Style Saves’ Back-to-School event at Mana Wynwood in August, which provides school supplies, uniforms, and shoes to more than 7,500 Florida students. 10 to 11 p.m. Friday, July 12, at the Setai Miami Beach, 2001 Collins Ave., Miami Beach; 305-520-6000; thesetaihotels.com. Tickets cost $100 via eventbrite.com.
Saturday, July 13
Find Your Centre: Wellness Festival. As part of its Find Your Centre platform, Brickell City Centre will host its first wellness festival during Swim Week. The fest will include food and drink tastings, wellness services from the Biostation, and a selection of free classes. Try a dance workout class with Vixen and Live!, boot camp with Legacy Fit, guided yoga with Lululemon, or a mandala meditation session. 9 a.m. to 12:30 p.m. Saturday, July 13, at Brickell City Centre, 701 S. Miami Ave., Miami; 305-350-9922; brickellcitycentre.com. Admission is free.
W Swim Fashion Bazaar. W South Beach will host a Swim Fashion Bazaar where shoppers can browse swimwear brands, accessories, food and drink pop-ups, and other diverions. 10 a.m. to 5 p.m. Saturday, July 13, and Sunday, July 14, at the Grove, W South Beach, 2201 Collins Ave., 305-938-3000; marriott.com. Admission is free.
Sunni Dai Kids Fashion Show. As pint-size models walk the runway while dressed in the latest kids' fashion, the event will also offer lots of fun for the whole family. Expect pop-up shops, kid-friendly crafts, a photo booth, food, and performances. There will also be a cancer education station, and 10 percent of ticket proceeds will go toward cancer research. 12 to 5 p.m. Saturday, July 13, at Bubble City Wynwood, 270 NW 23rd St., Miami; 305-440-5412; sunnidai.com. Tickets cost $15 to $55 via eventbrite.com.
Eido Swimwear Presents: “She Retreats” in Honor of Female Survivors. Eido Swimwear launched its Wonder Woman Initiative this summer, and for this year’s Swim Week show, the brand will honor four women with Eido Wonder Woman Awards: burn survivor Ana Gonzalez, coach Jennifer Nicole Lee, domestic violence survivor Amanda Chattic, and wellness entrepreneur Carla Joseph. The honorees will tell their stories and wear pieces from the brand’s resort-wear collection. The event will also include a fashion show, giveaways from Suja Juice and Greek Goddess Lashes, live dance performances, and mindful meditation. 1 to 5 p.m. Saturday, July 13, at Kimpton Angler's Hotel, 660 Washington Ave., Miami Beach; 305-534-9600; anglershotelmiami.com. Tickets cost $10 to $50 via eventbrite.com.
Beauty & the Beats. Enjoy live music and beauty activations with a sunset soiree at Brickell City Centre. Enjoy an Acqua di Parma scent bar, Caudalie refresh station, Supergoop sampling, and an IGK tutorial on how to get those perfect summer beach waves. 4:30 to 7 p.m. Saturday, July 13, at Brickell City Centre, 701 S. Miami Ave., Miami; 305-350-9922; brickellcitycentre.com. Admission is free.
Descalzo Shows Third-Annual Luxury Swim & Resort Wear Showcase. Fashion show production company Descalzo Shows, which specializes in working with female designers, will present its third-annual show, hosted by Tayo Ishola of Eido Swimwear. The show will include collections by KK Swimwear, Gitchi Gami Swimwear, Lust Swim, Ana Stulic, Glamour Glamour Swimwear, and Koki Swimwear, plus a performance by dance recording artist Runaground. 7 to 10 p.m. Saturday, July 13, at Kimpton Angler's Hotel, 660 Washington Ave., Miami Beach; 305-534-9600; anglershotelmiami.com. Tickets cost $45 to $150 via eventbrite.com.
Maxim Hot 100 Experience Hosted by Olivia Culpo. Maxim’s annual Hot 100 issue (currently on newsstands) celebrates 100 influential and empowered women around the world. This year, the magazine’s Hot 100 Experience comes to Miami for the first time, for Swim Week. Hosted by the issue’s cover star — the model, influencer, and actress Olivia Culpo — the party will include other models, athletes, actors, and influencers from the issue. Guests can enjoy music by DJ Bobby French, brand activations, drinks, and other diversions. 9 p.m. Saturday, July 13, at Hyde Beach at SLS South Beach, 1701 Collins Ave., Miami Beach; 305-674-1701; sbe.com. General admission starts at $100 and tables start at $3,000 via tixr.com.
Badgley Mischka Runway Show. Badgley Mischka will show off its newest swim collection on the W Hotel’s poolside runway. 9:30 to 10:30 p.m. Saturday, July 13, at Wet Pool Deck, W South Beach 2201 Collins Ave., Miami Beach; 305-938-3000; marriott.com. Admission is free.
Sunday, July 14
Beach Blowout Hosted by Peroni. Peroni will host a morning beach party offering craft cocktails, snacks, and other fun by the sea. 10 a.m. to noon Sunday, July 14, on the beach at W South Beach, 2201 Collins Ave., 305-938-3000; marriott.com. Admission is free.
Nauti Bod Bash. After days of partying and eyeing glamorous bathing suits, Nautilus by Arlo has just the thing you’ll probably be craving: delicious burgers and a poolside movie about body positivity and self-love. The hotel will offer its giant Nauti burgers at a special price of $10 and show I Feel Pretty by the pool to help you unwind. 8 to 10 p.m. Sunday, July 14, at Nautilus by Arlo, 1825 Collins Ave., Miami; 305-503-5700; arlohotels.com.
Maaji Takes Over the Streets at Brickell City Centre Fashion Show. Maaji will present its resort 2020 collection to industry insiders, Miami residents, and visitors alike at Brickell City Centre. 8:30 to 9:30 p.m. Sunday, July 14, at Brickell City Centre, 701 S. Miami Ave., Miami; 305-350-9922; brickellcitycentre.com. Admission is free.
Sports Illustrated SI Runway Show. Check out which of the 500 hopefuls make the cut and get to strut the poolside runway at the W Hotel. 9 to 10 p.m. Sunday, July 14, at Wet Pool Deck, W South Beach, 2201 Collins Ave., Miami Beach; 305-938-3000; marriott.com. Admission is free.
Correction: This guide has been edited to remove an event that was canceled.
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