The Multiverse Comes Alive at Supercon, but Vendors Worry About Increasing Costs

Florida Supercon returned to the Miami Beach Convention Center last weekend. See more photos of Florida Supercon 2019.
Florida Supercon returned to the Miami Beach Convention Center last weekend. See more photos of Florida Supercon 2019. Daniella Mia
Miami Beach transformed into the Spiderverse this past weekend as Spider-People swung into the Miami Beach Convention Center for Florida Supercon.

Supercon is a four-day comic-book convention where worlds collide and fantasy comes to life. The Marvel and DC universes are spotlighted along with genres of all kinds, including horror, anime, manga, and pop culture. It's where Arya Stark and Cersei Lannister (Game of Thrones) laugh at a shared joke, Wendy Addams (The Addams Family) and Sabrina Spellman (Sabrina the Teenage Witch) grab a meal together, and Captain America fawns over Zelda.

Headliners at this weekend's Supercon included the voice of Disney's Ariel, Jodi Benson; actor Nick Frost from Shawn of the Dead and Hot Fuzz; Star Trek's George Takei and Nichelle Nichols; and Benedict Wong from Doctor Strange and the Avengers films. Particularly popular was Fantasy Super Cosplay Wrestling, where pro wrestlers in cosplay attracted a large crowd of spectators sipping specialty cocktails such as the vodka-based Mother of Dragons and the whiskey-and-curaƧao-spiked, dry-ice-laced Smoking White Walker.
click to enlarge Fans at Florida Supercon 2019. - DANIELLA MIA
Fans at Florida Supercon 2019.
Daniella Mia
Comic conventions have become a big business in the past decade as "nerd culture" has gone mainstream. This year marked the first Supercon put on by ReedPOP, an event company that also manages New York City's Comic-Con and a host of other pop culture-related events across the nation. It also marked Supercon's return to Miami Beach after relocating to Broward County for two years while the Miami Beach Convention Center underwent renovations. Some vendors appreciated the return to the Beach, while others criticized the increasing costs to attend the event and lackluster merchandise sales.

"Miami Beach did an amazing job," said Judith Vigil of Popcorn Frights, Florida's largest horror film festival, located in Fort Lauderdale's Savor Cinema. She said the Miami Beach venue is "much more spacious" than Supercon's previous home at the Broward County Convention Center, allowing a greater number of vendor booths and cosplay activities.

Miguel Cardenas of Novatees, a pop culture-inspired apparel company based out of Salt Lake City, says he prefers the Miami Beach location. Why? "For the beach," he replies with a chuckle.
click to enlarge Thor cosplay at Florida Supercon 2019. - DANIELLA MIA
Thor cosplay at Florida Supercon 2019.
Daniella Mia
"It's a different kind of crowd," says Alexa Heart, creator of Everyday Geek Glass. Heart travels to Comic-Con-related events around the United States to sell her custom glassware, such as a Shawn of the Dead-inspired Winchester Tavern pint glass or lanterns with the Targaryen house sigil from Game of Thrones. She's also an active cosplayer whose past performances include Ariel from The Little Mermaid and Marvel's Gwen Stacy, AKA Spider-Gwen.

"I think this is likely their first time at a Comic-Con event," Heart says of the attendees of Supercon. She describes the crowd as "lookers" who "didn't realize there would be merchandise here."
click to enlarge Cosplayers at Florida Supercon 2019. - DANIELLA MIA
Cosplayers at Florida Supercon 2019.
Daniella Mia
Miami Beach is a more expensive location than Fort Lauderdale: The cost of parking, hotel accommodations, and admission increased for the exhibitors, vendors, and performers that bring Supercon to life. Higher-profile guests can command higher autograph fees and ticket fees, but then attendees might be less likely to spend money on merchandise.

"We're paying for it," fantasy author Michael J. Allen says of ReedPOP's acquisition of Florida Supercon and the transition to Miami Beach. He says the increased costs of exhibitor booths were a particular concern, along with low sales. Last year in Fort Lauderdale, Allen paid $260 for a booth in Artist Alley. He sold 70 books that weekend, so he decided to invest in a corner booth this year in hopes of doubling those sales. But by the end of Saturday, Allen had sold only 55 books in a booth that cost him $900. He received paperwork to apply for a 2020 booth of the same size and location for 1,050.

"I can't afford to come back," he says. 

Florida Supercon will return to Miami Beach July 2 through 5, 2020.
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Jess Nelson is the 2019 writing fellow for Miami New Times. She was born and raised in the San Francisco Bay Area and is excited to be living close to the water again after moving to Miami from New York. She studied history at UC Berkeley and investigative journalism at Columbia University.
Contact: Jess Nelson