The Design District building and art are now under the steerage of Christie's, which plans to auction off the influential collector's trove of art. The collection is one of such distinguished provenance and exceptional value that the auction house, one of the top two globally alongside Sotheby's, is releasing it over multiple sales so as not to shock the art market — the first one on Tuesday, May 14, in New York City, is even titled the Rosa de la Cruz Collection Evening Sale.
"We're calling it the 'Year of Rosa,'" says Jessica Katz, director of Christie's Miami office, during our visit.
Indeed, the introduction of the de la Cruz collection to the art market is expected to set new auction records for certain artists, according to Julian Ehrlich, a contemporary art specialist with Christie's. In particular, he notes Ana Mendieta and Felix Gonzalez-Torres, both of whom died young and left a limited amount of work behind. The de la Cruzes, Rosa and her husband, Carlos, who made their money running Coca-Cola bottling plants in Puerto Rico, were major collectors of both artists' work and that of Cuban contemporary artists in general, and the works they collected by these artists are some of their best.
"Very few major works by these artists have ever come to market," says Ehrlich. "With Felix Gonzalez-Torres, our low estimate on Untitled (America #3) (a string of lights created by the artist in 1993) is already in excess of the public auction record. So there are just these moments that will automatically break records."
A select group of visitors, some potential buyers, had been invited to view the works one last time at the de la Cruz's museum in the Design District before the sales begin in New York. Loss prevention officers in black suits hovered around the artworks on the first floor that had been rehung and restaged for the occasion. These pivotal pieces by Mendieta, Gonzalez-Torres, Rufino Tamayo, Peter Doig, Hernan Bas, and other big names in contemporary art may be swept up by foreign and out-of-town buyers and never be seen again in Miami.
Thankfully, some of de la Cruz's holdings will remain in South Florida — and they're some of the best. At the NSU Art Museum in Fort Lauderdale, a new exhibition is paying tribute to Rosa's legacy by highlighting her longstanding relationship with director Bonnie Clearwater, which dates back to 1992.
"They were very generous with donations of works in their collection when I was a director of MOCA [North Miami], and when I came to Fort Lauderdale, they continued their support," says Clearwater. "They've given 63 works to the museum since 2019, and the most recent were given a few months ago — ten very personal works to them, early major works by José Bedia."

Installation view of "To Be as a Cloud" at NSU Art Museum, featuring the work of Reginald O'Neal and Dawoud Bey
NSU Art Museum photo
But the de la Cruz-donated works by Bedia, a Palo Monte priest whose artworks reflect his fascination with indigenous spiritual practices, are the real highlight. There's a group of eight drawings on amate paper, each one big enough to take up an entire wall, titled the Ogun series. The title alludes to Ogun, the Yoruba orisha (deity) of iron and war still worshiped by some Afro-Caribbean sects like Cuban Santería and Haitian Vodou. In Bedia's prints, the head of Ogun becomes shaped into trains and ships, guns and helicopters, referencing the way in which Yoruba-descended enslaved people in Cuba were forced to work in heavy industry, blacksmithing, and building the country's railways.
In another work, Lucero viene alumbrando (Star Comes Shining), Bedia depicts Nkuyo Nfinda, a trickster god of the Congo encountered while traveling, in the center of a circular canvas. Light radiates out from the jackalope-like being's head, and he holds a toy boat in his hands. Four winds blow from the cardinal directions at the painting's borders. Bedia completed the painting in 1992, as migrants from Cuba and Haiti took to the seas in makeshift craft to escape deprivation at home. In a sense, Nkuyo Nfinda represents the fate that these travelers tempted when they took to the waters of the Caribbean in search of a better life in America, specifically Miami.
Clearwater says she had a difficult time convincing the couple to part with these works, which hung in their home on Key Biscayne. As fellow immigrants from Cuba, they shared a common heritage with the artist that must have resonated deeply.
"[These] are the works they chose to live with," says Clearwater. "And I don't know if you're aware, but of all the artists whose works they've collected, they had commissioned Bedia to engrave their final resting place."
– Douglas Markowitz, ArtburstMiami.com
"To Be as a Cloud: Recent Acquisitions." On view through July 28, at NSU Art Museum, 1 E. Las Olas Blvd., Fort Lauderdale; 954-525-5000; nsuartmuseum.org. Tickets cost $5 to $16; admission is free for members and children 12 and under. Tuesday through Saturday 11 a.m. to 5 p.m. and Sunday noon to 5 p.m.