As Miami gears up for its biggest weekend of the year, so do the businesses that will be affected by it. After a battle with the city, Ultra Music Festival begins today in a two-weekend extravaganza that will bring more revenue to Miami than LIV sees the entire year. That's a big deal, considering the Miami Beach club recently ranked number four on Nightclub and Bar Media's Group's "Nightclub & Bar Top 100."
This year the festival is more organic than ever, with free water stations and Wi-Fi. But festival food sucks. Chances are you probably won't want to eat whatever warmed-over eats are offered at the fest. And why would you?
The Carl Cox & Friends tent, first-time Ultra acts such as Totally Enormous Extinct Dinosaurs and Disclosure, and live stage acts Snoop Lion, Azealia Banks, and the Weeknd have a much better chance of causing you to salivate than one of a thousand overgrilled turkey legs. Rest assured, though, that once the festival is over and the adrenaline from that last song wears off, two things will happen: First you'll realize you've just been part of history, and then your stomach will growl like never before. So remember to stay hydrated, dance on, and if you skip meals, eat late-night at one of the following places.