Super Bowl LIV is only a few weeks away, and Miami is counting down to February 2.
In the leadup to the big game, Miamians will be bombarded with football-themed beers, cocktails, and parties. But for now, there are doughnuts.
The Salty Donut has collaborated with former New England Patriots tight end Rob Gronkowski on the shop's new limited-edition Uber Eats x Gronk Box.
The box, available today at 9 a.m. through January 26, includes four Salty Donut creations, including a new flavor designed by Gronkowski himself: the Whipped Piña Colada, made with 24-hour brioche and filled with piña colada whip, enveloped in coconut glaze, and topped with salted coconut streusel and a pineapple flower. The Gronk Box ($15) — containing two Whipped Piña Coladas and two traditional glazed doughnuts — is available exclusively through Uber Eats. (They are not available at the Salty Donut's shops in Wynwood and South Miami.)
In addition to scoring four doughnuts, fans who order the box will automatically be entered to win a host of prizes delivered along with the boxes. Prizes include general admission tickets to Gronkowski's February 1 Super Bowl party, Gronk Beach; signed memorabilia; and football jerseys. Though the odds of winning haven't been determined, the Salty Donut's Danny Pizarro says his team received more items and memorabilia than he originally thought.
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To put the icing on the doughnut, so to speak, three people who order the Gronk Box now through January 26 will get their doughnuts delivered by Gronkowski himself, along with a pair of VIP tickets to Gronk Beach. The Salty Donut will film these random Gronk drop-ins, so maybe don't open the door in an old flannel robe, just in case.
Pizarro says the collaboration happened after Gronkowski's people asked the Salty Donut to be a part of his beach party. "They wanted the best of the best from Miami. When we got invited to be a part of the event, we wanted to see how we could take things to the next level."
That's when partner Andy Rodriguez invited Gronkowski to design a doughnut. "We had Rob come into the shop and work on a flavor that would be a match with the event and Uber Eats," Pizarro says. The result is the Whipped Piña Colada.
Uber Eats' delivery area for the Gronk Box is around the Salty Donut shops in Wynwood and South Miami. The special box will be available daily except Monday, when both shops are closed. The doughnuts are made fresh daily and are expected to go fast, but Pizarro says not to worry. "This is not a one-day special. The doughnuts will be around for some time, so if it does sell out today, no big deal. Try again tomorrow."