In the Miami-Dade suburb of Westchester sits a shopping center on Bird Road whose name makes an idyllic reference to the local demographics: Las Americas Plaza. From 1983 to 1985, in a corner of the parking lot, there was a teen nightclub known simply as the Beat Club.
But it wasn't any ordinary teen club.
Of course, as teen clubs go, no alcohol was served. āJust Coke, hot dogs, M&M's, and shit like that,ā recalls David Cordoves, who managed the clubās lighting and sound.
Also, chaperones were welcome, though not necessarily catered to. āI used to make out with boys in the corner because it was dark and the chaperonas couldnāt see us,ā remembers Liz Martinez, a club regular who was often accompanied by her Cuban mother. āI preferred going with my friend's mom. She was cooler.ā
The Beat Club was much more, though.
āThat place, for a teen club, was completely ahead of its time,ā says Carlos Menendez, the Beat Clubās resident DJ. āIt was completely unimaginable the shit we did there, in Westchester, in a strip mall.ā
Menendez and the clubās founder, Jorge Milian, had been working as mobile DJs together following their graduation from the now-defunct Loyola High School on Coral Way. After years of playing house parties and special events, they wanted to do something different.
ā[The Beat Club] was our brainchild,ā Menendez says.
The plan was to fashion their club after the famous Danceteria in New York. At first, though, they ādidnāt have the whole package,ā he says. For example, initially they painted the walls in bright pastels, an obvious sign of the times.
āThen we took our first trip to New York and we said, 'Fuck this.' We got back and painted the whole thing black and took out the drop ceiling,ā Menendez recalls. What remained was āraw and simpleā: a square space with a dance floor, lighting, a few chairs and tables, and an elevated stage next to the spot where Menendez dropped beats behind his Technics 1200 turntables.
And, of course, there was a kick-ass sound system.
āThe sound system that place had was state of the art. It just thumped,ā recalls Cordoves, who not only worked at the club weekend nights but also eventually began hanging out there after his high-school classes. āDuring the week, we had a record shop in the lobby area.ā
The Beat Club was designed to appeal to a wide swath of Miami's music lovers.
Fridays, the club kicked off each weekend with a hip-hop night heavily influenced by the burgeoning rap movement in the Bronx. āIt was completely graffiti, hardcore shit that nobody was doing down here,ā Menendez says. Whiz Kid, at the time one of the more reputable scratch DJs in New York before his death in 1996, would visit once a month. The club held dance battles and MC battles. āRun-D.M.C. played the Beat Club the week that King of Rock came out. It was fucking amazing. There were like 300 kids there for sound check.ā
Saturday nights, the Beat Club was the place for Miami teens, this author included, to catch live performances by the hottest dance chart-toppers, including Shannon, Gloria Gaynor, the Flirts, Lisa Lisa & Cult Jam, and Book of Love.
āWe partnered up with Casanova's in Hialeah and the Copa in Fort Lauderdale,ā Menendez says of the clubās entrepreneurial strategy to pool resources with other clubs in order to pay top performers to play gigs in Westchester.
Then there were Sundays. Officially a āschool nightā for many teens, including this author, Sunday was reserved for alternative, New Wave music. Local bands were invited to perform.
Liz Martinez always preferred Sundays. āI used to love the boys with eyeliner,ā she says, recalling when bands such as Perfect Stranger, Silent Prayer, and Spanglish played, sometimes the same night.
Oba Frank Lords was the percussionist in Silent Prayer. āI had a manager named Hector Jordan, and he was the first one to mention the Beat Club to us,ā says Lords, who is still a musician and now a renowned producer of Afro-Cuban music. He credits the Beat Club with launching his career.
āI would compare the Beat Club to the First Avenue club in the Prince movie Purple Rain. That club used to have all of these bands play there; the Beat Club was the same thing. Every week, there were two, three, or four different acts that were local, but the following was immense. I mean, we had groupies like if we were rock stars,ā he recalls.
Lords says the Beat Club was not only a nightclub but also a hangout. Even if his band wasnāt playing a gig, heād go to watch his fellow musicians perform.
āNuclear Valdes started there. Nil Lara too. John Tovar, Marilyn Mansonās former manager, would hang out there.ā They talked music, swapped stories, and collaborated.
āPeople would go there because the concerts were out of control. It was a major scene,ā Lords says. āIf you were not playing in the Beat Club, you were not hip, plain and simple.ā
It was there that Lords met Rudy Gil, the guitarist for Perfect Stranger, whose members would go on to form Erotic Exotic.
Lords and Gil combined their unique visions, New Wave, and Latin-influenced percussion to form Secret Society, one of Miamiās first '80s freestyle groups, whose music he describes as āif Tears for Fears and the Miami Sound Machine had a bus accident.ā
āI remember Rudy writing some of their big hits right in the office,ā Menendez recalls.
Those hits, which fused a Euro-inspired synth-pop sound with Latin percussive beats, along with the Beat Clubās open door to the emerging disco and electro sound from New York, begs the question: Was the Beat Club the birthplace of Miami freestyle?
āYeah, it was," Menendez says. āListen, we had on Saturday nights a mix of music. ExposĆ©, their debut show, was at the Beat Club. We had a bunch of freestyle artists. It was real.ā
āAbsolutely, absolutely, absolutely,ā adds Cordoves, the club's lighting and sound guy, who eventually joined Secret Society as the bandās keyboardist.
ā'Why Did You Run Away' and 'Find Yourself' are the epitome of Miami freestyle,ā Lords says of Secret Society's songs. āThatās like Miami Freestyle 101, and that was created there.ā
The spotlight on the Beat Club caught the nation's attention, partly because Menendez became a reporting DJ for Billboard. The gig carries a great deal of prestige: DJs are invited to submit to Billboard a weekly list of the top 25 dance hits. āI would get promo copies. One day, Iād get the new 12-inch from Madonna or Depeche Mode or Pet Shop Boys. So those records would play [at the Beat Club] first.ā
Menendez says the teen audience was exactly the one that promoters wanted to reach. āThe UPS guy became friends with my mom because every day he would show up with a delivery of records.ā
The national attention trickled down to the local bands.
Secret Society signed with Polygram Records. Erotic Exotic, which produced the massive radio hit āTake Me as I Am,ā inked a deal with Atlantic. Nuclear Valdes went with Epic.
āThere were only two teen clubs in Miami then ā the Beat Club and the Forest in Hialeah ā but forget it, man, the Beat Club had lines wrapped around the corner,ā Cordoves says.
Then it all came to a stop.
In June 1985, the shopping centerās landlord filed a lawsuit to evict the Beat Club. A month later, a judge approved the clubās removal.
āIt was crazy. It just disappeared,ā Lords says. āWe were all really depressed when it closed because that was one of the main stages to play at.ā
āI remember breaking down and taking down all the lights from the structure and dismantling the place,ā Cordoves says. āIt was very short-lived.ā
Menendez, who was close to the owners, says, āWe had done our thing. We did what we set out to do. Jorge [Milian] had other ambitions. I became the resident DJ at Fire & Ice. We decided we needed to move on, so we closed it.ā (Milian did not respond to multiple requests for comment.)
Today, some 35 years later, the Beat Club remains a relic of Miami music history and an enduring memory in the minds of so many locals.
āThe Beat Club is where I fell in love with live music,ā Martinez, the Sunday regular, says.
āIt was a turning point,ā Cordoves says. āAt that age, youāre able to go to a teen club and listen to great music. I mean, thank God for that.ā
āIt was like CBGB, man. It was like a cultural scene,ā Lords says. āIt wasnāt a club. It was a music factory.ā
āI look at it now. We did exactly what we set out to do,ā Menendez reiterates.
Which was?
āTo do, musically, something pure and diverse and underground and daring, and give kids something they never had.ā