If you’re tuning in to see the results, here are a few things to expect.
New music for your next playlist. You’ll find plenty of names you already know among the nominees — front-runners include Maluma, Bad Bunny, Daddy Yankee, Anuel AA, Becky G, J Balvin, Karol G, and Ozuna —but several of the categories this year nod to new or on-the-rise artists. Pay attention to categories such as New to the USA but Big at Home, the New Urban Generation, and the New Regional Mexican Generation for names to know. Among them is Rosalía, whose second studio album, El Mal Querer, made waves last year — she's only just beginning to show the world all she can do.
A tribute to Mexican music history. The category Regional Roots 2.0, which celebrates artists who are keeping traditional Mexican music alive, comes with a special and historic performance. Produced by the iconic Mexican-American singer Pepe Aguilar, it will feature all five nominees in the category performing together onstage. The musicians include Aguilar’s daughter, Ángela Aguilar; and Alex Fernández Jr., the grandson of another icon, Vicente Fernández. The show will mark the first time all of the nominees in a regional Mexican music category perform together at Premios Juventud.
Awards for the digital age. Premios Juventud knows its audience, and a portion of the show will honor stars’ social media presence. Awards include Couples That Fire Up My Feed; Triple Threat, for influencers dominating TV, radio, and digital platforms; On the Rise, for artists with growing social media followings; and Living Your Best Life, for those who use their platforms to promote good causes. Think of Karol G and Anuel AA, who garnered more than three million likes for a photo they posted of themselves together right before their hit “Secreto” dropped, or Lin-Manuel Miranda, who has 2.8 million Twitter followers and has used his platform to raise awareness and aid for hurricane victims in Puerto Rico. These days, it’s no secret that social media is a major way fans engage with the artists they love, and the awards show will reflect that.
Premios Juventud. Thursday, July 18, at the Watsco Center, 1245 Dauer Dr, Coral Gables; 305-284-8686; premiosjuventud.com. Tickets are sold out.