Interviews

Nuri on the SoFla Rap Scene: "I'm Fortunate to Work With All These Talented Dudes"

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You produced all of Nik SB's Reparations, so how much investment in time does it take with one act for an entire project?

It takes a lot. With Nik we've always worked on music since we've known each other, which has been since maybe 2008 or 2007. We've always made music, and this project came after getting a cohesive sound and track.

To me, Nik probably has two other whole projects. But that was us just finding out ourselves as musicians and figuring out what we can do and what we can't do. Even some of the songs are over a year old on Reparations. Or there's been something that we've been working on and then towards the end it came together relatively quickly, especially since we found out what we wanted to do with Nik and what his style was and what he wanted to go for and what I was able to bring to the table.

Even with Robb, it was kind of the same thing. We just started making music and getting together until, all of a sudden, we had a certain style. And even with what you were saying earlier about pushing somebody to do something and how I said it happened naturally, it was the same way for T/H/A City. We had started working on Year of the Savage. But for T/H/A City, he was just like, "I just want to make a quick little trap mixtape because that's how I'm feeling right now." And it was only supposed to ten songs, all kind of trap beats or whatever. And that's usually what I do, just straight, traditional trap song. And we just naturally did something different.

It takes a while to figure out what we're going for and what we're going to do. We keep planning out until you get the hang of it and then finish it off.

There may be a tendency to continue when you're in a creative zone, like when you're supposed to be working on Year Of The Savage and then you go to T/H/A City. When is it time to break out of that roll to put out the music? Or do you leave that to the artist?

It depends. With both of those projects we set deadlines first off, which is a good thing and a bad thing at the same time. With T/H/A City, we almost had to find where we were like we don't want to just force stuff because we said October 1. Way before we even had half the project ready, we already set a release date. And he was like, "I can't stray away from that. People will hate me." He feels a lot of pressure from his fans. It was a blessing because we probably wouldn't have done a lot of those songs in the last minute that we did like "Scrub the Ground" and the intro, which ended up being a lot of people's favorite songs. If we didn't have that pressure, maybe the songs wouldn't have gotten done the way they did. The same with Nik.

See also: Robb Bank$ Drops New Mixtape, T/H/A City: "People Aren't Going to Get It"

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Lee Castro