Rebag, which calls itself "handbag heaven," has had its eye on Miami for a while. As a company that started online before opening physical stores, it has kept track of where its customers are located geographically, as well as where there’s a strong luxury-brand presence. The Design District was a perfect match.
This is "definitely our most ambitious store," founder and CEO Charles Gorra says. "It’s pretty much twice as big as any store we’ve ever opened." At two stories high, the shop measures about 4,500 square feet and carries approximately 50 designers, mostly luxury brands such as Chanel, Louis Vuitton, Gucci, and Prada.
"We wanted to make this more of a destination, somewhere where you can spend time and enjoy," Gorra says.
Not your average handbag store, Rebag wants to be a one-stop shop for people both buying and selling bags. Customers can hang out in a VIP area upstairs while they wait their turn at the Rebag Bar to get a quote for bags they want to sell.
"We purchase the bags outright," Gorra says. "We’re not consignment-based; we’re not peer-to-peer. Show us a bag, and we can make a quote and buy it right there."
There's no appointment necessary, and the store will determine the quote for your bag(s) within an hour and pay you on the spot. Their hope is you’ll then put that money toward your next bag and shop for it at Rebag. It's a model reminiscent of places like Rent the Runway, except that with Rebag, customers own the bags outright before selling them to the store.
"We realize people want change," Gorra says. "Trends change, especially these days with social media. They want to have something new, something different, something special. The idea is that you can get into those shorter patterns where you can flip your bags."
This playful (and environmentally friendly) approach to shopping should be a welcome addition to one of Miami’s most fashionable neighborhoods. After all, if you’re going to splurge on a designer bag, why not try a whole bunch of brands and styles for (more or less) the price of one?
Rebag Miami. 140 NE 40th St., Miami; rebag.com. Monday through Saturday 10 a.m. to 8 p.m., Sunday 10 a.m. to 7 p.m.