What was once a Williams Sonoma and Pottery Barn is now a two-story, 31,000-square-foot athletic fashion mecca. Heidi O’Neill, president of Nike DTC, says choosing Miami for its latest innovation was a no-brainer. "As we thought about where our next steps would be in leading the future of sports retail, we thought Miami would be the perfect step in that journey."
The store's extravagant exterior was designed with Miami in mind, using waffle ironing in concrete and terrazzo panels, echoing South American and South Florida design. In addition, the first floor showcases a multimedia installation by Miami artist Jessy Nite, combining the forces of painting, typography, and sculpture.
Nike store associates, with hours of certified training knowledge, are basically the Apple Genius Bar experts of fitness apparel. "If you’re interested in running or taking your first yoga class or trying out for a basketball team… we will match you with the right expert for you. Personal shopping meets personal training," O’Neill says.
Nike+ member perks and access to premium products (such as the Kobe Fade to Black Pack, Kyrie 3 “What The,” Air Force 1 UltraForce Mid, and Zonal Strength Tights) are additional incentives to arrive ASAP to today's grand opening.
Nike Miami Grand Opening
10 a.m. Thursday, January 19, at 1035 Lincoln Rd., Miami Beach. Admission is free. Visit nike.com.