Julian Consuegra's Stray Rats Clothing Line Combines Hardcore Punk and Graphic Design

Twenty-two-year-old Miami native, Julian Consuegra, stands at a confluence of genres, philosophies, and methods. His clothing brand, Stray Rats, is the product of a buffet-style sampling of youth culture via digital age appropriation of various waves and trends that have become prerequisites to understanding the 2010s: hardcore punk, hip-hop, high fashion, and graphic design.

Since founding the line in April of 2010, the distinctive Stray Rats insignia, as well as an array of visual riffs and remixes, has been an unavoidable presence for young Miamians who spend their free time in bars and clubs up, down and off Biscayne Boulevard. Check out the cut for the Stray Rats story.

Consuegra explains he founded the line while "watching Beauty and the

Beast and scratching [my] farts. I thought I should do something that

would reflect my obsessions." As documented on his Tumblr, those obsessions include collectible toys and seemingly all

manner of pop culture detritus.

For Stray Rats, Consuegra summons the

clean aesthetic of hip brands like Supreme, as well as the aggressively

youthful, friend-oriented energy of straight-edge hardcore punk. When

pressed to explain whether or not hip-hop and hardcore fashion overlap,

Consuegra takes the ambiguous high road: "They do and they don't. I know

a lot of hardcore kids in different areas who wear Polo gear, Jordans,

old Nikes, good tees, nice jeans, on their menswear tip, or on some

crossover Biohazard/Leeway style of dressing."

Though pinpointing which elements of Stray Rats are influenced by

specific genres is difficult, a safe generalization may be that

Consuegra borrows the tidy vibe of branding and pairs that with

references to hardcore content. This includes a Subhumans parody shirt

and the Stray Rats "Sewer Crew" concept, a simple branding that appeals

to the brotherhood theme consistent throughout hardcore punk.

For Conseugra, the crew rules supreme: "When I make shit, I just think

about what I would wear. I would never make something that I or my

friends wouldn't wear." That crew extends all the way to the West Coast,

with support coming from photographers Julian Berman and Lucas

Vercettii, who rep the brand and document people wearing it.

The most

high profile model thus far has been Odd Future hip-hop collective

leader, Tyler the Creator, who Berman shot wearing Stray Rats before the

ensemble experienced their meteoric rise in attention.

The Stray Rats website is currently sharing a sneak preview of the

summer catalogue, and the peek reveals Conseugra has been hard at work

developing the brand's concept. Alongside reprints of the o.g. Rats logo

on cream and tie-dyed shirts alike, the summer line also presents a

clever series of parody/homage designs, including a graffiti redux of

the logo, a version of the brand in black metal font, as well as

basketball-style jerseys sure to keep every member of your pack looking

extra fresh in the pit.


When asked about a hypothetical anti-materialist punk response to Stray

Rats, Conseugra is unphased. Though some might decry the label as some

kind of sell-out or greedy appeal to moronic pop culture, and others

might briefly dismiss the brand as "hipster shit," Consuegra has no time

for such lambasts. To the critics and/or haters, Conseugra says "It's

not made for you."

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