Jump with style.
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Romain Maurice / Courtesy of Versace Versace Versace

Guccivuitton Gallery Changes Its Name to Versace Versace Versace

In one of the most hilarious gallery shifts of the new year, recently relocated Guccivuitton has changed its name to Versace Versace Versace. Besides the obvious play on Migos' 2013 trap club banger, the name marks a new era for one of the most inscrutable galleries on the local scene. 

Founded early last year by artists Loriel Beltran, Domingo Castillo, and Aramis Gutierrez, the collaborative project looked to establish a name for itself via a groundbreaking exhibit at the newly formed Institute of Contemporary Art's (ICA) temporary space at the Moore Building. The flashy opening was met with wide acclaim and served as a model for artist-run vehicles. 

"We were doing an interview for Site95. We were talking about these things — neighborhoods changing, local production — and we were like, 'Why don't we just open a gallery?'" Beltran told New Times on the eve of the ICA's opening. 

After finding a cheap space in the newly reclaimed Little Haiti neighborhood, they opened a string of successful exhibits nestled in between other relocated galleries and neighborhood churches. 

The recent announcement also comes with the release of the blisteringly self-aware gallery's first show of 2016. "What Shall We Do Next?" is a group exhibition that examines how technology and advertising have shifted our relationships to our physical bodies. Using various forms of media, Versace Versace Versace will commandeer DiverseWorks in Houston for the two-month exhibit, which will open this Friday, January 15. 

Upcoming shows at Versace Versace Versace have yet to be announced, so you'll just have to wait to sample a gallery that draws its name from one of the most mind-numbing, repetitive hits in the rap game. Whether the founders were sent a cease-and-desist order by Gucci or Louis Vuitton or they plan to change names yearly as an artistic flourish, it is not yet known. What is certain is the only way they can out-Miami their gallery's new name is if they change it next year to Mr. Worldwide Projects.

Visit versaceversaceversace.net.

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