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Bikinis Or Bust

In Miami, clothing is optional, but swimsuits are a must. And unlike people in the rest of the country, Miamians live in an eternal staycation of transparent, warm waters and sauna-like temperatures — so walking around half-naked seems like the only logical thing to do. No wonder the folks at...
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In Miami, clothing is optional, but swimsuits are a must. And unlike people in the rest of the country, Miamians live in an eternal staycation of transparent, warm waters and sauna-like temperatures — so walking around half-naked seems like the only logical thing to do. No wonder the folks at Mercedes-Benz and ING chose our bikini-laden mecca to host Mercedes-Benz Fashion Week Swim for the past ten years. To cater to our city’s splish-splash aficionados, 30 leading swimwear brands and designers will jet in from around the world to take to the many runways anchored at the Raleigh (1775 Collins Ave., Miami Beach) and other South Beach hot spots this Thursday through Monday. Brands such as Poko Pano, Beach Bunny, and L*Space will return to the catwalks, while newcomers like Clover Canyon, Frankie’s Bikinis, and We Are Handsome will fight for the spotlight of crowd favorite. But it’s not just about sculpted, bronzed honeys wearing trendy nylon and spandex nothings down the white planks of the Cabana Grande and the Oasis tents. Sometimes the parties alone are reason to summon a stampede of the industry’s international elite. To get the five-day fashion fete started, the Raleigh will throw a kickoff fiesta this Thursday to celebrate the event’s tenth anniversary. If you’re looking to spend quality time with some of Miami’s favorite blogger babes, hit up the Escape Miami Party at the National Hotel (1677 Collins Ave., Miami Beach) Saturday to check out Miami’s biggest blogger photo shoot exhibition.
July 17-21, 2014