Miller Unveils "Beerveza." Get it?

[
        {
          "name": "Air - MediumRectangle - Inline Content - Mobile Display Size",
          "component": "19274298",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "17482312",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "18711090",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Air - MediumRectangle - Combo - Inline Content",
          "component": "17482310",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "18711090",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "Air - Leaderboard Tower - Combo - Inline Content",
          "component": "17482313",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        }
      ]

Must be 21 years or older

It's either the best thing since boxer-briefs or the lamest attempt ever at cultural crossover.

Miller recently rolled out a new beer in Miami and four other heavily Latin test markets (the others are Texas, New Mexico, and San Diego). It's called Miller Chill, and it has a "hint" of salt and lime. For those too lazy to cut up a lime, this is like manna from heaven.

It's supposedly based on the Mexican "Chelada," a beer served with a squirt of lime juice over ice in a salt-rimmed glass. Chill is "muy refreshing," according to those wacky ad guys at Young & Rubicam, the agency behind the product. They're so wacky, they're calling it "beerveza." Witness the billboard on State Road 112 east-bound between Miami Avenue and the Julia Tuttle Causeway.

The Miami ad push for Miller Chill comes on the heels of news that Miami-based ad agency Crispin Porter + Bogusky resigned their Miller account, citing creative differences. --Rob Jordan